Monday, 31 January 2011

Guilt free tasty treats needed for the New Year?! A PA to the rescue!


So we’re still in January (just), everyone’s favourite month for detoxing, dieting and generally shunning all the indulgences that we enjoyed so shamelessly in December! But I find that as we near the end of this tough little month, the cravings for treats become harder and harder to silence, yet the guilt at not being able to quite make it to February 1st is also hideous! This year I decided I needed to hunt out treats that were NOT a.) yet another piece of fruit, or b.) a ‘low cal’ version that frankly has such a long list of artificial ingredients that you wonder whether the full fat version might actually be better for you and c.) the full fat version, (not until February at least!)

So, I did a little googling, and lo and behold a PA has come to my rescue! The lady in question is Jenna Barclay, who has held arguably one of the most sought after PA positions in the UK- PA to Tamara Mellon, founder of Jimmy Choo! Not content on resting on her laurels, Jenna has now founded her own business- Up Cakes (www.upcakes.co.uk). Jenna is a nutritional therapist in training, and she became frustrated with the lack of products on the market that were free from refined sugar, dairy, eggs and wheat, but still tasted like the 'real thing'. She began experimenting- making cupcakes, brownies, cookies, biscotti, and other sweet treats that could fit into a healthy lifestyle and now her delicious ‘choc bites’ are available online to purchase. Suitable for people with a number of dietary intolerances, and those of you who, like me, has a sweet tooth that won’t stay quiet, but a conscience that wants to stay a little healthy!

Such a brilliant business idea can only be the work of a talented PA!

Laura Richardson FAPA DipPA
UK 'PA of the Year' 2010/11

Banks fail business again


The government has been accused of failing in new attempts to secure an agreement with the UK's biggest banks over small business lending, it has been reported. According to the BBC, governance issues are jeopardising the provision of up to £200 million to the ailing sector in 2011.

Banking bosses are concerned about targets for lending to weaker businesses, believing such loans may represent a poor investment for shareholders. The news provider said an announcement on the lending programme was expected last week, but negotiations with the banks are now set to continue.

Gareth Osborne of APA said: “The Government has not done enough to force the cooperation of the banking sector. It is time for the Banks to recognise that small business investment is the only way to re-inflate employment and employment is the only long term solution for recovery. Unless they are planning on putting it all on a sure-thing at Ascot (and they tried that strategy with the sub-prime market and lost the lot!) government should toughen up and force the banks to act.”

Speaking to the BBC, Ed Balls, the shadow chancellor said: "At this critical time for our economy and for the prospects of a strong recovery, the banks should be playing their part in supporting small and medium-sized businesses".

APA

PA Pathway

With New Year’s resolutions well-and truly made and lapsed, now is the time for some serious commitment to your career and the future. APA has two solid recommendations for PAs looking to develop, progress and reap greater reward in an ever tightening economy.

The watch word in business for the coming years has to be: ‘productivity’. With companies looking to employ fewer people or achieve higher output everyone will have to be more effective or work harder. To be more effective requires a serious strategy and enhanced knowledge.

For a PA, one of the best investments for an increase in effectiveness is in training and development and there is no better programme to enrol for than the APA Diploma in Personal Assistance (DipPA). Courses are now running monthly across the UK.

Shown left are some of the latest delegates (L:R) are: Abbie Reynolds, Carol Rockley and Andrew Barrett.

The second suggestion for career-minded PAs is to start a CPD (continuing professional development) regime – see the APA website for more details.

Gareth, APA

Tuesday, 25 January 2011

Tough times for those without experience


Commenting on the Government's plans to expand work experience opportunities, Gareth Osborne, Director General of APA said: "The recent recession has been particularly hard on young people. They are now likely to remain at the back of the hiring queue; as more experienced people cut in front, if they don't gain the opportunities to make them more attractive to employers.”

Research by CIPD shows employers are reluctant to hire from groups where they feel basic job skills, experience and reliability are lacking. Work experience is a perfect way to break the vicious circle of ‘no experience means no job’, and gives young people an opportunity to develop and demonstrate the skills and commitment employers need.

APA is committed to working with government to make a success of efforts to get more people off welfare and back into work, and I urge APA members to go out of their way to make use of the new work experience matching service that the Government and Jobcentre Plus have unveiled this week.

The CIPD/KPMG Labour Market Outlook recently found that:

- 16% of employers exclude 19-24 year olds with few or no qualifications from the recruitment process
- A further 4% exclude people with a history of long-term unemployment
- Younger workers with no qualifications and those with a history of long-term unemployment are deemed to perform worse than other employees

APA

Sunday, 23 January 2011

Petrol prices leap


VAT and fuel duty increases at the turn of the year have helped to push up monthly petrol prices by their biggest amount in recent times. The average price of diesel is within a penny of the record set in July 2008. The barrel price for oil is $96. And further increases in April are projected to add up to another 6.0 ppl.

Average Unleaded prices have risen by 6.2 ppl from 122.1 ppl to 128.3 ppl. Diesel prices have also risen, by 6.6 ppl, from 126.2 ppl to 132.8 ppl. The price difference between unleaded and diesel has risen to 4.5 ppl.

Northern Ireland recorded the highest price for unleaded at 142.9 ppl. Yorkshire and Humberside recorded the lowest price for unleaded at 122.9 3 ppl. Wales and Northern Ireland recorded the highest diesel price at 133.5 ppl. Yorkshire and Humberside have the cheapest diesel at 131.9 ppl. Supermarket prices for unleaded also rose over the month by 6.5 ppl to 126.7 ppl. The gap between supermarket prices and the UK average for unleaded has fallen 1.6 ppl.

The UK has the fifth highest unleaded price in Europe and the second highest diesel price.

APA will be lobbying Ministers on the massive rise in pump prices over the last 12 months and will be asking the Treasury to look again at the need for further increases in duty. Member's views are welcomed.

APA

PA voted Queen of Comedy


Former PA Miranda Hart has triumphed at the British Comedy Awards, walking away with three titles, including Best Female Comedy Actress.

Her BBC Two sitcom Miranda - which she stars in and writes - won Best New TV Comedy, and the comedian also picked up the People's Choice Award - chosen by viewers.

Miranda said she was "genuinely thrilled" by her success.

Gareth, APA

Thursday, 20 January 2011

Train now to be ahead of the rest

With ever tightening budgets, it is not uncommon for training to be one of the first things to go when the going gets tough. But if you look at those with an eye to the future, reality suggests that quieter times are the best to invest in re-skilling your staff.

Shown right are some of the NHS PA staff to recently attend the APA ‘PA as a Manager’ Course; a programme of training designed to help PAs better understand why what they already do is managerial and how to better understand the art of management and employ it for the benefit of their Boss and the business.

Shown (L:R) are: Sue Brown, Sonia Ferguson, Loraine Toynton and Denize Bossley.

So make 2011 the year you establish a PA Career Path and look to APA training programmes and qualifications to enhance your opportunity and reward as we [hopefully] exit hard times.

Gareth, APA

Wednesday, 19 January 2011

Jobless Britain


The latest figures published today by the Office for National Statistics have shown a rise in the number of people out of work which has increased by 49,000 to 2.5 million in the three months to November last year.

Gareth Osborne of APA said: “This is not unexpected but what is particularly concerning is the growth of 32,000 in the number of 16 to 24 year olds not in work and resulting in an all-time high of 951,000 for this age group. The UK is in serious danger of creating a workless generation of young people; without the chance of a job, training or relevant education.
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“With the Government claiming to be pro business, pro growth and pro jobs, we will being looking to it to fuel job creation as a national imperative. With the overall jobless totals set to rise further as public sector redundancies start to bite, it is essential that the entrepreneurial (many small business) sector of the economy be enabled to employ people with the minimum of fuss and associated cost. APA will work with Government to identify and support innovative employment programmes.”

APA

Monday, 17 January 2011

Shared parental leave cautiously welcomed


APA has today commented on new proposals on shared parental leave, set out in Nick Clegg's speech to Demos this morning.

It has given a cautious welcome to the proposals and will wait to see the detail of how employers will be affected. APA believes the greatest challenge will come from extending the existing entitlement to paternity leave in a way that doesn't increase uncertainty for employers; something it believes should be resisted at all cost.

It believes that the principle of moving towards a more equal sharing of the burden of childcare between mothers and fathers is good. There is no doubt that women are placed at a disadvantage in the labour market by employers' concerns about the likelihood they will take time off at some stage to start a family. If men and women have similar entitlements to leave following the birth of a child, this should go a long way to relieving employers of these concerns.

“This can only reduce the likelihood that women will be discriminated against when they apply for jobs, for promotion or in finally bringing pay-equality to the labour market. But the devil is in the detail and we need to see the full proposal before we give our total support.”

APA welcomes the Government's commitment to extend the right to flexible working to all employees believing the opportunity to work flexibly increases employee engagement as well as helping employees achieve a better work life balance. But flexibility cannot be total. Employers need to be able to plan ahead with some confidence that they know when individual employees will be available. So the proposal to allow fathers and mothers to take parental leave in blocks, for example, rather than all at once, may be a step too far and needs to be looked at carefully.

Gareth, APA.

Friday, 14 January 2011

Training Boom


APA (the Association of Personal Assistants) has started 2011 with training bookings soaring for the months ahead. In January alone over 50 PAs are booked to attend APA supported programmes and interested is also growing for it’s newly launched ‘APA Accredited’ scheme for company in-house training.

APA Director General, Gareth Osborne, said: “This is the busiest start to a year for APA so far and we already have places booked on courses throughout the year but this shouldn’t put anyone off from applying. We are extremely versatile and will put on additional course on where demand is high and even bring in extra quality trainers. I am pleased to see that the public sector is not significantly cutting training for its PAs; but I recognise this might be at the expense of other savings elsewhere. The APA Diploma (DipPA) is the most popular programme and, as it serves to give a prior learning exemption for the PA Degree, and adds to greatest value for a PAs career path.”

Shown left are the latest PA attendees (L:R): Esther Burke, Emmanuelle Waters, Chrystal Nagle, Stephanie Young, Rosie Coomber, Jade Mayer and Nargis Awan (actually HR).

For more details about APA training and qualifications visit http://www.paprofessional.com

APA

Tuesday, 11 January 2011

Women should prepare better for return to the workplace


Mothers returning to work after a period of maternity leave should ensure they do their research, a female career development firm has said. They suggested that "planning is everything" and recommended mothers are "very clear" on what they want well before they go back to work. And it could never be a better time to heed that advice as business attitudes are getting tougher.

"Start taking action well in advance of returning to work. Speak to your boss and agree roles, responsibilities, work hours and home working arrangements," she stated. "All this can take several weeks, so the sooner you set the wheels in motion the better."

A recent survey by Regus found that the number of firms planning to hire mothers returning to work has fallen radically over the past year. Just over a quarter of small and medium-sized businesses are planning to do so, compared to 28 per cent 12 months ago. The study found that 38 per cent of employers still fear that working mothers may show less commitment and flexibility than other workers. Some 31 per cent of employers believe working mums will leave shortly after returning to have another child.

APA equally advices to prepare, consider all the options that might be suggested and have answers ready. Members can view their rights and other issues in the Members’ section of the website (knowledge Zone, Your Family area).

Gareth, APA

Sunday, 9 January 2011

All change!


Apparently we have all heard of the YMCA (now The ‘Y’) but the YWCA doesn’t have the same impact and the organisation has just changed its name for the second time in 10 years - and this time to Platform 51; apparently to appeal to the 51% of the world’s population who are female?

The Young Women's Christian Association was originally founded in 1855 and opened a network of hostels for young women who were coming to London for the first time and for Florence Nightingale's nurses, en route to and from the Crimea. In 2002 it changed its name to YWCA.

As a marketeer I know very well that there are some things that should just be left alone. I still call Aviva, Norwich Union and Accenture, Andersen Consulting but I suppose if I was totally right then Brad’s Drink would never have become Pepsi-Cola. But many organisations (including some professional bodies) will freely admit that changing your name doesn’t always revitalise your fortunes. I doubt APA will be changing in the near future; unless Platform 51 start a trend and we adopt ‘Level 97’ to represent the 97% of PAs who are women.

Gareth, APA

Time for the Bonus Ball


I didn’t think much of 2011 would pass before open season for ‘Banker Bashing’ started again and today’s revelation about bank bonuses has certainly refuelled the fire.

I have to say I found the news coverage, including a live interview by Andrew Marr of the Prime Minister, a little premature; because the actual terms of the bonus is not agreed yet according to David Cameron, but it appears that the Boss of RBS is in line for a bonus in 2011 of £2.5 million. This will be on top of his meagre pittance of £4.5 in basic pay.

Now I can easily argue the case for bonuses in business and agree they play an important part in attracting and retaining high achievers but I have to say I find the RBS proposal excessive. APA members have been writing continuously about the role of the Banks and their part in the current economic crisis. Not to mention the vitriolic way in which small businesses blame them for lack of debt (let alone equity) finance. So how can any bonus be justified in an environment, especially where the British Taxpayer is the major shareholder (in the case of RBS around 84%). As one member recently observed: “For every £1 million in bonuses, another 30 fully tax paying employees at the average national wage could be placed in work. And around twice that at the minimum wage!

In the same breath the PM condemned the ‘vast pit of debt’, which was poetic, given that we normally associate vipers with pits and at least two pits (OK, Pitts) have been prime minister. Perhaps its time to fill in the pits and redistribute the bonuses.

Gareth, APA

Friday, 7 January 2011

Farewell Christmas and on with the serious stuff


I wouldn’t want anybody to think I don’t have any work to do but …. Earlier this morning I opened a box of branded chocolate biscuits, dropped off by a supplier, and handed them around the office. We quickly concluded that they weren’t good and started to question the quality of the chocolate. It definitely seemed inferior to the normal product that we all know and love.

It became such a topic of discussion that we extended our survey to all 12 people in the office and even sent out for a control sample of the regular product from the local shop. Unanimously we have concluded that the Christmas-branded biscuits are covered with a blander, less chocolaty and dare we say ‘cheaper tasting’ variant. So the question arises: “Are we being fobbed off with a poorer chocolate but attracted by the well-known brand?” I would be interested to hear the opinion of others; especially as the ‘Great Feast of Chocolate’; aka Easter, approaches.

Aimee Lewis, FAPA

Tuesday, 4 January 2011

APA stamps down on VAT


VAT has always been a vodka and tonic for me, so 20% sounds about the right ratio of V to T for a long cold version with ice.

Sadly this 20% relates to the new rate of value added tax and sounds extremely penal to me and not something that APA accepts without issuing a warning to Government that it will definitely have a negative impact on business; especially small business. Now that being said, we all live in the real world and UKG has few options available to increase its income, VAT is its chosen vehicle and we have to accept it. But we can do something to help new members!

In a meeting between Christmas and the New Year APA decided to take action and reduce its joining fees by cancelling the first year registration element to compensate for the hike in VAT. So, from today (04/01/2011) the three membership grades will be charged as follows: Associate £45 + VAT, Member £55 + VAT and Fellow £75 + VAT.

We hope this attracts potential Members to join the family of APA PAs.

Shelley, Membership Manager, APA

10 New Year Resolutions for PAs


The start of the year is a good time to reflect on your business's progress over the past year and plan how you want your career and business to develop in the coming twelve months. Do you want increased success in 2011 or the chance to enjoy the success you've already achieved more? These are our 10 New Year's resolutions designed to help you strike a better work-life balance, so you can achieve a truly satisfying success in this bright New Year.

- Encourage your Boss to learn how to delegate and then do more of it.
- Help promote your business regularly and consistently.
- Make business planning a weekly event.
- Learn something new.
- Find new business organisation’s or networking group.
- Give something back to your community.
- Put time for you on your calendar.
- Set realistic goals.
- Don't make do; get a new one.
- Drop what's not working for you and move on.

Achieving a healthy work-life balance is like maintaining a good relationship; you have to keep working on it. But if you apply these New Year's resolutions throughout the year, success is more likely to follow!

For a more detailed explanation of these resolutions APA Members can go to the 'You' section in the Knowledge Zone of the Members' Area: http://www.paprofessional.com/index.php?id=857


And an 11th might be: Enter the Hays & The Times PA of the Year Awards 2011 and be rewarded for your success as a professional PA. The Awards launch on 10th Jan 2011 (watch this space).

Gareth, APA

Saturday, 1 January 2011


APA wishes all PAs, especially Members, a successful and prosperous 2011.

Gareth & the team

Tuesday, 28 December 2010

A taxing start to the New Year


Small businesses which fail to keep proper financial records could incur the wrath of HM Revenue & Customs (HMRC) in the New Year, it has been revealed. HMRC is planning a clampdown on inaccurate bookkeeping and tax underpayment in 2011 through a Business Records Checks campaign, it has been reported.

According to the agency, 40 per cent of small businesses suffer from poor bookkeeping and these are the enterprises most likely to be targeted by investigators. Existing legislative powers will be used to check out 50,000 small businesses, with fines of up to £3,000 likely for those with the most disorganised financial records.

One Accountant has warned that many small business owners find it a "nightmare" trying to keep up with accounts administration. A spokesman said: "One of the difficulties facing entrepreneurs and small businesses is that they may have to keep records for income tax, VAT, capital gains tax, PAYE and so on. Separate penalties apply for each set of taxes so a small business can fall foul of the rules in several areas. Tax inspectors have little understanding of what life is like in the business world, and therefore expect entrepreneurs to keep records in textbook order.

Companies House recently urged businesses with a tax year end date of March 31st to file their business accounts before the December 31st deadline.

APA supports the need for better bookkeeping but will be writing to the Business Secretary asking him to start with a process of better education for business managers (reminding HMRC that few small business can afford the luxury of an in-house finance manager), followed by simplified processes and greater assistance. Gareth Osborne said: “Raping and pillaging small business is massively counterproductive at a time when the economy is dependant on them to employ more staff; especially redundant public sector staff - with financial know-how. We will be lobbying hard for Government to find ways to improve the reporting and payment mechanisms before they start fining every business in sight.”

APA

Sunday, 26 December 2010

The jury's still out

I’m not sure how I feel about the Rt. Hon. Vince Cable MP, Secretary of State for Business, appearing on Strictly Come Christmas Dancing last night. I worry when the serious job of Member of Parliament (let alone Cabinet Minister) is confused with celebrity. I’m not sure I will see beyond the dancer when I next meet him to discuss issues of serious concern to our Members.

Still, I have to say it was better than the Dragons' move towards celebrity and especially Peter Jones’s attempt at acting the fool in his shopping trolley adverts. In his case I now see him as a definite contender for Strictly Orchestral, where he can play the buffoon.

I have always said that meeting Government Ministers is like a sparring session in boxing; you try and get a punch in against some pretty fair defending, you work hard to score some points but generally leave feeling like you have gone twelve rounds against a strong opponent. I will have to brush up on my footwork before my next visit to the Department of Business, Innovation and Skills (BIS).

I would be interested to hear what Members think. The question is: Are we human? Or are we dancer? Check out: http://youtube.com/watch?v=RIZdjT1472Y


Gareth, APA

Watch out for hackers over the holiday period


Companies and home PC users need to be on their guard over the holiday period, amid hacker attempts to compromise their systems. One senior security analyst has claimed that Christmas is a particularly busy time for virus and malware campaigns.

IT security firm Sophos recently outlined the history of Christmas malware and viruses in a blog post, ranging from relatively harmless festive pranks to those you definitely wouldn't want to wake up to on New Year’s Day. The company said hugely destructive campaigns have gradually grown to replace the worms of yesteryear, as malware technology has become more sophisticated. "Criminals absolutely do, every year without fail, conduct campaigns designed to take advantage of people's willingness to search for and click on links relating to the holiday period."

Whether it's going to be through phishing campaigns or sending social engineering emails masquerading as New Year cards, internet users are at risk during this period, they claimed.

They went on to say that apps on social networking sites had "come of age as an attack platform" and are "being extensively abused" due to the ease with which they can be created and uploaded to Facebook. It was noted that it is very easy for third-party developers to create applications and upload them using this website, as the code isn't checked by Facebook before the applications go live.

APA

Wednesday, 22 December 2010

Lack of energy


UK small and medium-sized enterprises (SMEs) feel they are being let down badly by the major utilities companies, a new study has revealed.

In a finding which may alarm the so-called Big Six, 33% of SMEs questioned by the Forum of Private Business (FPB) described the level of service they are receiving as 'poor' or 'very poor'. Many cite contractual issues – including the practice of rolling businesses over on to often more expensive contracts with little warning – as being a major gripe.

Just 11% of SME owners believe utilities contracts are easy to understand, while 35% think it is difficult to switch suppliers and 40% feel that contractual terms and conditions are poor. Some 69% believe it is difficult to keep track of contract anniversaries and switching windows, with 31% relying on renewal letters to keep them informed. Meanwhile, 47% of respondents believe they are paying too much for gas, electricity and water.

Ofgem does not have the necessary powers to protect all SMEs and unless proper levels of service and transparency are established which allow businesses to make informed choices, they will continue to suffer at the hands of utilities providers. There is however one glimmer of hope, under Ofgem's new utilities licensing condition 7A, many micro businesses – those with fewer than ten staff members – can have their contract rolled over for just a single year.

APA

Sunday, 19 December 2010

PA Power rules The Apprentice

It is official, the former PA, Stella English, has been hired by Lord Sugar as his latest ‘Apprentice’; proving beyond all doubt that there is no limit to the versatility of someone with professional PA skills.

Mother of two Stella (31) will work as a product manager for the tycoon's computer manufacturing film Viglen after impressing Lord S with her determination and dedication.

She is reported to have had an extraordinary and colourful early life in Thamesmead before calming down and rising through the ranks. Stella now lives in St Albans, Hertfordshire with her fiancée.

Stella said: “I think I've been very consistent in everything that I've done. But I think my mistake is that I haven't spoken up for myself. I'm somebody that has to come up with new ideas and I'm constantly driving things. I'm not somebody who needs to be given instruction. I've got the best record in the process for a reason. I've taken a big risk here. I've got a family to support and I've walked away from a job that I do like. Anything I want I will get, I won't let go. That's a passion that enables you to do things that you never thought were possible.'

So Stella offers consistency, creativity, ambition, determination, an ability to calculate and take risks and passion. These are all traits that APA feels makes any great PA stand out from the crowd. Perhaps we can all learn a little from Stella and hope she does well for Lord Sugar and goes onto great things.

APA

A launch pad for entrepreneurs


The higher education system is "one of the most vital aspects" of the government's ambition for an "entrepreneurial" economy, it has been claimed. According to the National Council for Graduate Entrepreneurship (NCGE), the UK's "engine of economic competitiveness" is whatever our universities are able to produce.

The organisation said that as a knowledge-based economy, it is vital to produce graduates who are able to contribute substantially to the economy and society as a whole. The Chairman of the NCGE said the types of entrepreneurs that emerge in a technology-savvy world with global competition will come from higher education. Mr Robertson said that an enterprising attitude is needed right across the university system if the right environment in which to nurture the new breed of businesspeople is to be achieved. He added that the benefits of entrepreneurial attitudes extend further than the private sector.

A Deloitte survey published this week showed that 90 per cent of the UK's entrepreneurial businesses expected to grow their revenues in the next year.

Gareth Osborne of APA said: Entrepreneurship in universities can be only be fuelled if you have entrepreneurial lecturers and sadly that tends to be something of an oxymoron. The UK hasn’t yet mastered the art of professional mentoring and would-be-entrepreneurs need proven entrepreneurs (and not necessarily business leaders) to inspire them.”

We have the perfect demonstration of university-educated versus street smart entrepreneur on the Apprentice tonight; let see who wins! Other than Lord Sugar that is.

Gareth, APA

Saturday, 18 December 2010

Self-promotion needed


Women who want to climb the professional ladder need to get comfortable with endorsing their own skills, it has been claimed.

Suzanne Doyle-Morris, author of Beyond the Boys Club, claimed that women in business continue to be discriminated against. She feels strongly that women remain under-represented on every board across every sector. "People often assume that it is male-dominated fields that have this problem," Ms Doyle-Morris said. "An industry could be well represented with women but the more senior you get, certainly to a board level, you get fewer and fewer women," she added.

She advised women to "get comfortable" with self-promotion; something that is especially necessary when starting their own business, and feels that female professionals should take the opportunity to network with senior staff and board members where possible - even during their lunch break.

Earlier this week, the Confederation of British Industry called for more women to be offered executive roles within UK companies.

APA members should see the Knowledge Zone for tips on self-promotion.

APA

London's stirring


London-based business owners are increasingly confident about their future prospects as the economic recovery continues, it has been reported. The latest Confederation of British Industry/ KPMG London Business Survey found that 54 per cent of companies are optimistic about the coming six months, while just 12 per cent are pessimistic.

As such, 68 per cent are looking to expand over the next six months, compared to 58 per cent when questioned earlier this year. Some 84 per cent of respondents said they were benefitting from trading in the capital, the highest figure recorded by the survey since September 2008. The wide skills base and talent pool are viewed as being London's most attractive business strengths, cited by 69 per cent of companies. Access to markets was found to be the second most attractive strength, named by 67 per cent of respondents, up from 45 per cent six months ago.

KPMG said it was "encouraging" that after two difficult years for businesses in the capital, optimism levels are starting to return. Businesses are getting back on track with expansion plans now on the agenda. London has an amazingly robust business community who will be instrumental in getting the UK economy moving and putting us back at the top of the global competitiveness table.

Gareth Osborne of APA said: “It is obvious from the London focus of this report that the rest of the country does not yet feel as confident. If the Bank of England holds firm I am reasonably optimistic that business expansion will return in 2011. I am not as confident that the fortunes of the workforce or the unemployed will improve for some time to come.”

Gareth, APA

Wednesday, 15 December 2010

Defend against the double-dip


The Bank of England should overlook current inflation figures and keep interest rates low for as long as possible, APA has said today.

APA backs the British Chambers of Commerce claim that the threat of a major setback to economic growth is currently much greater than the danger of a surge in inflation. This was after the Office for National Statistics reported that Consumer Prices Index inflation rose by 0.1 percentage points to 3.3 per cent during November 2010.

Gareth Osborne of APA said: "The marginally higher than expected inflation figures were disappointing, but are still broadly in line with the Bank of England's own forecast and given the dangers facing the economy, we would urge the MPC to persevere with current expansionary policies and maintain low interest rates for as long as possible. We must do everything we can to avoid a relapse."

APA believes the New Year already looks gloomy with VAT increases looming and likely hikes in the price of petrol. Members are asked to feed back unreasonable or exploitative price increases allegedly linked to these and other economic pressures. APA is currently considering its own response and is hoping to find ways to prevent increases being passed n to Members.

Gareth, APA

Monday, 13 December 2010

Year-end working


APA Directors and Staff would like to thank Bloggers and Blog-readers for their involvement, interest and enthusiasm in 2010 and hope you will continue to bookmark this site in the coming year.

For reference, the APA offices will close at 4pm on 22nd December and reopen at 9am on 4th January 2011. During the intervening period emails will be monitored on a daily basis; this will be the best way to make contact.

Seasons greetings from all at APA.


Gareth, APA

Record Year for APA Qualifications

Recent participants have helped make the APA Diploma in Company Direction (DipPA) the most widely acclaimed and attended PA qualification programme in the UK . The Diploma has become the programme of choice for major businesses looking to develop a career pathway for their PAs and for small businesses looking to add valuable skills to their Executive Team. Having recently been accepted as one of the eligibility credentials for the PA Degree (BA in Business Administration for Personal Assistants: Middlesex University and APA), the Diploma promises to be even more popular in 2011.

APA is taking bookings for all of its programmes in 2011, from PA Apprentice, for newcomers, through PA Professional, for the more experienced and returning PA, to PA as a Manager and the Diploma. A full list with details of costs, dates and locations is available on the APA website at www.paprofessional.com and then select ‘APA Training’ on the navigation bar.

Pictured (L-R) are: Michelle Luggar, Siobhan Hall, Laura Richardson, Joanna Oldham and Julie North.

APA

Businesses face heightened fraud threats over Christmas

The increase in the number of transactions taking place at this time of year may make it easier for fraudsters to hide illegitimate activities, it has been suggested.

Research from CIFAS (the UK's Fraud Prevention Service) revealed there has been an increase in the number of impersonations in the UK. It advised people to be especially vigilant over the festive period. “It is about being certain about the merchants you are buying things from and being careful and prudent as to what information you are putting out there, whether that is in your Facebook profile or anywhere else.”

According to figures from the National Fraud Authority, identity fraud costs more than £2.7 billion and affects over 1.8 million people every year in the UK. At least £1.9 billion of this is the amount gained by the fraudster. That means that on average, fraudsters gain over £1,000 from every stolen identity; making identity theft a very lucrative industry.


APA

Maternity leave extension could hamper career development for women


Extending fully paid maternity leave to 20 weeks could lead to discrimination against women deemed most likely to become pregnant, it has been claimed.

The EU's proposed Pregnant Workers Directive has fuelled a storm of debate with objectors suggesting it could land small companies with unaffordable bills that they would look to find a way around. Estimates are that extending maternity leave on full pay to 20 weeks would cost the economy over £2 billion and would hit small firms particularly hard. Small business groups feel that many just couldn't afford to pay it, so might be tempted to avoid employing women they think may become pregnant.

UK government is campaigning against the EU proposal, which would enable new mothers to take five months off work on full pay. The German government is also strongly opposed to the extension, while countries backing the move include Portugal - a country that may well need an emergency loan from the European Central Bank.

Edward Davey, minister for employment relations, is visiting Brussels this week to lobby against the Pregnant Workers Directive on behalf of the UK government.

APA would be keen to know what Members think.

APA

Wednesday, 8 December 2010

APA calls for higher VAT threshold for small businesses


As many as 35,000 additional jobs could be created if the threshold at which small companies start to pay VAT is increased, it has been claimed.

According to a Federation of Small Businesses-commissioned report from the Centre for Economics and Business Research, increasing the VAT threshold to £90,000, from the current rate of £70,000, could save up to £162 million per year.

Savings could be made through the reduction in red tape surrounding VAT compliance, as well as £700 million directly through a higher VAT tariff, the paper stated. This money could then be used to create up to 35,000 jobs on an average wage, the FSB claimed.

Gareth Osborne of APA said: "If the government is truly committed to a private sector-led recovery, then it must implement a Small Business Programme for Growth to allow small firms to grow and invest – and this would be a great start. The potential loss to government in VAT receipts by increasing the threshold to £90,000 would be more than outweighed by the VAT rise due to come into force in January."

APA fully supports FSB in its call to Ministers to adopt this recommendation

The value-added tax rate is scheduled to rise from 17.5 per cent to 20 per cent on January 4th 2010.


APA

Christmas - crackers!


Employees should not behave any differently at the office Christmas party than they would in the workplace, according to the Advisory, Conciliation and Arbitration Service (ACAS).

A spokesperson for the organisation has warned that behaviour is subject to the same rules regarding discrimination and harassment as it would be during an ordinary day at work. He said that it can be helpful for bosses to remind their staff of this fact before the party, to avoid any misunderstandings further along the line.

"Employers should have a quiet word with their staff before the party to alert them to the legal situation," the spokesperson said. At a party, things may get said that wouldn't normally. The party is not the place to raise a complaint, no matter how right it may seem at the time."

Meanwhile, he also reminded employers to remember that not every member of their workforce will necessarily celebrate Christmas or enjoy Christmas. ACAS said it is important to make sure that they are not left "holding the fort" while everyone else is out enjoying themselves. "It makes a lot of sense for colleagues to keep an eye out for each other. And finally remember to have fun," the spokesperson noted.

APA

Companies looking to recruit in 2011


Almost one-third of UK businesses intend to hire more staff over the next year, according to a new report from PricewaterhouseCoopers (PwC). It found that 28 per cent of companies expect to bolster their headcounts in 2011, compared to the 15 per cent who predicted expansion for 2010 questioned last year.

Businesses across the UK and Europe are now looking to hire again following the recession, the company claimed – pointing to a rise in the number of entrepreneurs growing new businesses. While 43 per cent of employers claimed they would be making cuts last year, this figure has now dropped to 16 per cent.

Michael Rendell, head of HR services at PwC, said: "The expected headcount increases are encouraging news for the job market and suggest the private sector will be able to accommodate those public sector workers who are made redundant We expect demand to be particularly high among services, technology and manufacturing industries."

The Recruitment and Employment Confederation and KPMG's monthly Report on Jobs has pointed to increased hiring activity throughout 2010, in both the permanent and temporary labour markets.

However, the rate of growth has slowed in recent months, with employers cautious about the effects of the government spending cuts.

APA

Tuesday, 30 November 2010

Breakfast with Laura


Around 60 PAs braved the bad weather and early start to hear Laura Richardson talk about her time as a PA and her route to becoming the Hays and The Times ‘PA of the Year’ at the New Connaught Rooms in London today.

Gareth Osborne said: “Laura is a confident and passionate speaker and many of her anecdotes ring loud bells with the PAs present. Her solutions to common office problems between a PA and his/her Boss are humorously presented yet insightful and visionary. She is unquestionably an outstanding ambassador for the PA profession and a lovely person; what more can you hope for in a ‘PA of the Year’.”

This event marks the end of the autumn round of Hays and APA Roadshows but there are more scheduled for early 2011; watch this space and the APA website for future dates.

Also speaking were Geoff Sims, MD of Hays PA & Secretarial, and Gareth Osborne.


APA

Monday, 29 November 2010

Is the gloom subsiding?


Job satisfaction has shown a surprise increase across UK workplaces during the autumn despite an overall gloomy outlook, according to the Chartered Institute of Personnel and Development's (CIPD) quarterly Employee Outlook survey.

The survey of over 2,000 employees represents a bleak picture of employee attitudes throughout the UK, following the £81bn of cuts to public spending announced by Government. In the public sector, one in four (25%) workers believe it is likely they will lose their jobs and 63% say stress has increased as a result of the economic downturn, compared to 54% last quarter. Respondents across all sectors are also three times more likely to report their standard of living over the last six months has fallen (29%) than to say it has increased (9%).

Nearly a fifth (19%) of workers report their organisation is planning redundancies, however among public sector staff the figure is 50% - a 10% increase from the previous quarter. By comparison, only 10% of private sector staff and 17% of voluntary sector workers say their employer is planning to make redundancies. On top of this, 39% of employees say they are under excessive pressure at work either every day or once or twice a week, rising to 44% in the public sector.

Public sector workers are also most likely to report an increase in stress, conflict at work, bullying by line managers and an increase in people taking time off sick, as a result of the state of the economy. All these measures have increased when compared to the previous quarter.

Gareth Osborne of APA said: “This report offers little hope for short term confidence in the workplace; we have a long way to go before normal service will be resumed. In a poor economic climate workers tend to dig-in and settle for what they have rather than allow themselves to become dissatisfied. In these difficult times if you have a job, work hard and hang onto it. If redundancy is inevitable, then they should do some serious research into who is hiring and make their skills fit the employer’s needs – Members can go to the APA Careers Zone for help.”

APA

Sunday, 21 November 2010

PA Diploma at the leading edge of science


Kate Richardson, PA to the Vice President, Biopharmaceutical Development at MedImmune has become only the third holder of a ‘Pass with Distinction’ for the highly prestigious APA Diploma in Personal Assistance (DipPA). And the second with the surname ‘Richardson’.

Kate said: “I am really pleased to have had the opportunity to take part in this Diploma programme and am, of course, thrilled to be the second Richardson to pass with such a great result!!”

“I would highly recommend the course to anyone who is keen to develop their career as a PA. Although the course was challenging at times, I came away full of enthusiasm and with lots of new ideas, which I am looking forward to putting into practice over the coming months. It was also a fantastic opportunity to mix with other PA’s from across the country (in our case, across Europe) and be able to share ideas and experiences.”

APA DG, Gareth Osborne said: “Kate is unquestionably a fine PA and plays a major role in the performance and success of her Boss and their division within a major international and highly visionary biologics business. Like all Diploma holders, she is a role model for great PAs everywhere.”

Shown left are: Kate Richardson FAPA DipPA and Dr. Paul Varley.

APA

PA roadshows fly

The latest round of Hays and APA Roadshows has been hailed as a great success by Geoff Sims, Managing Director of Hays PA & Secretarial and Gareth Osborne of APA.

At the three venues visited so far; Birmingham, Manchester and Leeds, PAs have braved the early morning traffic to invest time in the development of their careers and to learn what’s going on in their professional marketplace.

The highlight of each event has been a very impressive presentation by Laura Richardson, the UK ‘PA of the Year 2010’ who has talked about her career so far, her take on the role of a great PA and the benefits of entering PA Awards.

Future events are scheduled for early 2011 in locations around the UK.

APA

Improved access to credit needed for full economic revival


Before implementing another round of quantitative easing there are other measures that the Bank of England and the British government could consider, it has been claimed. According to the British Interactive Media Association ministers should be doing all they can to encourage greater lending to the small and medium-sized enterprise (SME) sector.

BIMA commented that quantitative easing is simply a short-term fix which ultimately dilutes the value of sterling, and genuine economic growth is the best way forwards. "The government needs to look at new ways that will promote international trade and international investment in the UK," it stated. It was commenting after the latest BDO Optimism Index, which shows how UK companies expect to trade in two quarters' time, revealed that businesses may be beginning to feel more optimistic about the UK's economic outlook.

"Businesses are undoubtedly starting to regain some confidence in the economy," said Gareth Osborne of APA. "British businesses, especially smaller ones, are tenacious and rather than battening down the hatches, they have been bullish and looked for new ways of working to succeed. It appears to be working. They now need new, creative funding regimes to deliver growth and employment."

APA

Thursday, 18 November 2010

Mentors Rule


Vince Cable has announced the formation of a new 40,000-strong network of business mentors, designed to help UK entrepreneurs develop their companies. The business secretary is urging existing businesspeople to sign up to offer assistance to new start-ups and growing companies, plus those seeking financial support.

From summer 2011, there will be a single online gateway to mentoring provision for those offering support and those seeking mentoring. Mr Cable commented that the best people to advise new entrepreneurs and existing businesses are those who have already started and run successful companies.

"Mentoring is a very effective way of promoting start-ups, higher productivity and growth amongst established businesses, so I am delighted to announce this new network," he said.

Business and enterprise Minister Mark Prisk added that in the current economic climate, it has never been more important to promote an enterprise culture in the UK. "Mentors play a crucial role in advising, supporting and encouraging entrepreneurs and small businesses. This new mentoring network will be invaluable for businesses all over the country," he stated.

Six of the UK's leading banks recently joined forces to form a £1.5 billion business support fund, geared toward supporting small company growth.

Gareth Osborne, Director General of APA, has praised the new scheme but warns: “In the past business ‘gurus’ enlisted to support entrepreneurs have been rendered ineffective when surrounded by too much bureaucratic process and BIS will have to work hard if I is to make this initiative effective. I do however support the brave step and hope the right people ge involved.”

APA has its own mentoring scheme for PAs. Details can be fund with the Members’ Area of the APA website.

APA

Sunday, 14 November 2010

Roadshow success in Birmingham


The Hays / APA round of Autumn Roadshows got off to a great start in Birmingham last week. Here is what a few of the attendees said:

Many thanks for getting me a slot on the road show – whilst it was a very early start it was well worth it! Karen Audis, PA, DEFRA

PAs deserve huge recognition for the work they do and the responsibilities they take on board and such phrases as “just a PA” don’t exist. The APA/Hays event was truly inspiring and speakers clearly demonstrated that PAs add real value to the business and can be the company’s best asset. Judith Fine, PA, Finesse

I am really grateful that you invited me to the course as it opened my eyes as to what was out there. I never knew that there was an Association for PA's or anything about the awards etc. It was a really helpful and informative seminar. Nicola Clason, PA, Blakemores

Both Gareth and Geoff were informative and delivered in a fun upbeat way. We were well informed on what’s to offer to help further our careers as PA’s. Laura was an inspiration and we picked up lots of useful tips from her speech. We left feeling enthused and fully motivated and intend to look more into what the APA has to offer. Rachael Towers, PA, EC Harris

I found it a worthwhile experience to listen to enthusiastic ambassadors of the PA profession, and to have a refreshing take on the broad and multi-faceted spectrum that the role of today's Assistant can encompass. Dominique Bennett, PA, Lafarge Cement UK

Just a quick note to say a big Thank You for inviting me to attend today's networking event. It was a great opportunity to not only be inspired by the interesting talks given by the speakers, but also to make some good contacts and have a catch-up with the team from Hays. I would recommend everyone who has an opportunity in the future to attend this; you won't regret it! Ulrika Froberg, PA

The Roadshows continue in Manchester 16th November @ 8am, Leeds 17th Nov @ 8am and London 30th Nov @ 8am. Call Shelley at APA for more details.

APA

Saving for the future


Automatic enrolment into a pension scheme, due to come into force in 2012, will cost small businesses thousands of pounds per year, the Federation of Small Businesses (FSB) has warned.

From 2017, all companies and their staff will have to be fully enrolled into a pension scheme and business owners will have to pay a minimum of three per cent of an employee's salary into a pension. Consequently, the average small firm – those with four employees earning an average salary of £25,000 – will pay at least an extra £2,550 per year in administration and pension costs.

APA has called for micro-businesses to be made exempt from the automatic enrolment scheme, as it will cost them time and money they simply cannot afford. And while measures have been put in place to make the administrative burden easier for small businesses – such as introducing a three-month buffer period - APA is concerned that they do not go far enough.

Gareth Osborne commented: "It is vital that everyone is able to save for their future but the automatic enrolment scheme is going to cost smaller businesses dearly. The true administrative costs are as yet unknown and could be high. We will be watching this closely as the scheme develops."


APA

Saturday, 13 November 2010

A little kindness goes a long way


Did you know that today is World Kindness Day; a concept started in Japan and now embraced by countries all over the world. And it marks the start of World Kindness Week – so watch out in the coming 7 days for people doing something special.

The Organisers say the purpose of World Kindness Day is to look beyond ourselves, beyond the boundaries of our country, beyond our culture, our race, our religion; and realise we are citizens of the world. As world citizens we have a commonality, and must realise that if progress is to be made in human relations and endeavours, if we are to achieve the goal of peaceful coexistence, we must focus on what we have in common. When we find likenesses we begin to experience empathy, and in such a state we can fully relate to that person or those people. While we may think of people from other cultures as being ‘different’ when we compare them with our own customs and beliefs, it doesn’t mean that we are any better than they are. When we become friends with someone from a different culture we discover that despite some obvious differences, there are many similarities.

So let’s all be a little more tolerant and try and make an extra difference in the lives of those around us.

APA

Friday, 12 November 2010

New business boom


The total number of companies registered in the UK increased again during the course of October 2010, latest figures from Companies House have revealed.

Records show a total of 2,647,500 businesses registered in the UK in the week ending October 31st, compared 2,643,377 four weeks earlier. The increase, 3,123 new businesses, continues the trend witnessed in recent months, with the overall number of incorporations rising steadily since the exit from recession. However, a fall was witnessed in the number of publically listed companies – from 9,612 to 9,563.

In England and Wales, the number of registered companies rose from 2,459,019 to 2,463,415. In Scotland, the number fell from 147,776 to 147,524, with 371 public firms in existence and in Northern Ireland also saw a drop, from 36,582 to 36,561, with the number of plcs holding steady at 37.

Last month the Institute for Employment Studies, suggested that the public spending cuts could persuade many individuals to enter self-employment.

On the overall numbers, Gareth Osborne of APA said: “These figures represent businesses registered with Companies House and does not include all those sole traders and business partnerships that trade (are businesses) but do not seek the protection of being a limited company. The total number of UK trading entities is around 3.8 million.”

“Like the IES, APA believes that many workers made redundant from the Public Sector will move into self-employment. From recent forecasts many of these are thought to be support staff, which includes PAs and, as a result, we are likely to see the rise of Virtual PAs in the marketplace and other similar services.”

APA

Sunday, 7 November 2010

Head in a cloud


Business owners need to assess the impact hosted services have on their IT infrastructure in terms of total cost of ownership, it has been suggested. Dr Jonathan Reichental, an IT expert, called on companies to determine the cost of existing IT solutions, and how this will be affected by embracing cloud computing.

Whether an IT service should remain internal or be hosted in the cloud requires a level of cost accounting which is seldom applied to the cost of running a technology service. Factors such as the true costs of labour, utilities, backups and disaster recovery should be taken into consideration and this puzzle requires the chief information officer to understand and allocate the appropriate costs for each service being considered for the cloud," he added. He also reminded businesses to include opportunity costs in any calculations they make.

It was also suggested that potential business IT users can learn from the experiences of their counterparts when moving to a managed hosting model. “This is an opportunity for PAs to share best practice with APA for onward transmission to their peers,” aid Gareth Osborne.

APA

The Net gets wider


Small businesses around the UK will soon be able to benefit from access to faster broadband speeds. The UK's two main broadband network operators, BT and Virgin Media, are close to launching their respective fibre-optic networks, which will enable businesses to take advantage of a wide variety of online services. BT's national internet infrastructure currently provides web services to around 15 million UK premises, compared to the four million served by Virgin Media.

Faster download and upload speeds will be the major benefits of network upgrade work, which has been ongoing throughout 2010.

BT has announced that a number of London communities will be among the first to benefit from its new 40Mbps broadband service. It said that up to 90,000 business premises and households in Parsons Green, Merton Park, Mile End, Skyport and New Cross will be upgraded over the next few weeks.

BT's London regional director, said businesses switching to super-fast broadband "will soon be experiencing the internet as they have never experienced it before. The advent of BT fibre-based broadband in these parts of the capital will support local jobs and the local economy and is a vital part of BT's broadband plans for London."

BT's announcement comes days after rival Virgin Media announced the launch of its 100Mbps fibre service, which will commence in December. The firm will offer download and upload speeds in excess of those offered by any other UK broadband provider, including BT, however they will only be accessible in Virgin-connected streets.

Gareth, APA

Monday, 1 November 2010

Let's just sleep on it


Sleeping on a problem may really be the best way to solve it, researchers have discovered.
In a research study the students who did the best were the ones who had been distracted and were therefore unable to 'consciously think' Distracting yourself for a few minutes with something else or, even better putting off the issue until the next day, helps the brain come up with the ideal solution, the study found.

According to experiments, people who consciously struggle with a difficult question are more likely to get the wrong answer, compared to those who put it on the mental backburner. Putting it off" could also work for someone in a dilemma about a major financial commitment, such as buying a house.

Unconscious thought produces better decisions than when people decide immediately. The benefit of a period of rest is clear. "It allows us to differentiate between the vital and the irrelevant aspects.

When your grandparents advised you to sleep on a decision first, they may have intuitively sensed the benefits of letting it rest to get a clear grasp of one's priorities. The current research shows that our grandparents were right.

The study will be published in a forthcoming edition of the Journal of Consumer Psychology.

Shelley, APA

Friday, 29 October 2010

The height of Diplomacy

Another outstanding PA joined the ranks of the Diploma elite yesterday when Tina Skilton, PA to the Controller of the RAF Benevolent Fund, received her certificate from Laura Richardson, 'PA of the Year' and herself a Diploma holder.

Of the programme, Tina said: “The Diploma was unquestionably challenging and APA do well to pack so much knowledge exchange into just 3 training days and 3 work-based assignments between the two modules; but this fast pace is essential for busy PAs with only a limited amount of time available to be away from the office. It could appear daunting but good PAs can handle a little pressure and the course is definitely representative of the modern PA role and gives out a host of career enhancing information and practical tips. I am proud to have been recognised as a professional PA and even prouder to now have the letters DipPA after my name to help enforce the point that I am serious about my job and keen to demonstrate my continuing career development."

Gareth Osborne of APA said: "Tina is a highly experienced senior PA working in a demanding environment. Her commitment and passion to learn new thinking and best practice is a credit to her and her employer alike. I'm glad she found it challenging and as a credible award it shouldn't be any other way."


APA

Wednesday, 27 October 2010

Please send your PIN by return


Nearly one in five credit card users choose their birthday date as their PIN number, research indicates. Of those, 67% said they need a memorable number.

21% admitted that they had given their PIN to a friend and 3% to a work colleague. Of those in relationships, 64% admitted that their partner knew their PIN number.

Although 11% of those surveyed had been the victims of identity fraud in the past, the study suggested that poor choice of PINs was indicative of a general lax attitude towards credit card security in general. Over half of those with multiple credit cards had the same number for every card, despite the obvious security risk.

The study comes at a time when personal information is more freely available than ever. With millions of people in the UK using social networking sites such as Facebook and MySpace, it is becoming easier than ever to obtain data such as birth dates.

Gareth Osborne said: “My Bank recently rejected my credit card when I was in Europe and told me I had to tell them when I was away from home. The Police tell me that you should only tell people you absolutely trust when you are away from home. So that rules the Bank out!”

Shelley, APA

Friday, 22 October 2010

Time to dig deep


APA has welcomed a number of measures included in this week’s Comprehensive Spending Review. Plans to increase the number of adult apprenticeships by 50 per cent to 75,000 a year have gained APA’s backing, as have measures geared at moving towards a low carbon economy and the commitment to improve the infrastructure of the country.

In addition, the £530 million directed from the Government and the BBC to put in place superfast broadband pilots is something small businesses are calling for, as is the new investment in the Post Office network. However, APA feels the government still needs to do more to demonstrate how it aims to stimulate growth.

Gareth Osborne said: "We all know times are tough and will be for years to come and our members understand that to reduce the public sector deficit, these cuts had to be made.”

"The business community is vital to a sustainable recovery and it needs to be encouraged to take on new members of staff to help tackle high unemployment and the huge costs to the economy that creates. As every business knows, cutting costs is only par of the solution. To create growth you have to enable cash to flow. The national economy is no different.”

APA will be meeting with Ministers over the coming weeks to share Member’s views.

APA

New Diploma Corps

More delegates attended APA Diploma courses this week in preparation for the next round of Diploma examinations in November and December.

Gareth Osborne of APA said: “I never cease to be amazed by the diversity of talent amongst PAs. They continue to demonstrate an ever increasing array of skills and the confidence and competency to provide outstanding support for their Bosses in the achievement of their strategic goals. This was a particularly strong group and I have high expectations of them as they progress through their Diploma training.”

Shown left are: (L-R) Julie North, Michelle Luggar, Jordana North and Marguerita King.

APA is taking booking now for the Winter/Spring round of qualifications starting in January and dates and location details for all 2011 course are available on the website. APA has over 70 courses scheduled across the UK next year, as well as courses in Germany, Sweden and the US.

APA