Friday, 15 April 2011
Piggyback to Success
Monday, 4 April 2011
Not-so-smart Phone
Saturday, 2 April 2011
Women will be biggest winners with new flat-rate payment
Friday, 1 April 2011
Death of a business legend
Wednesday, 30 March 2011
Marginally Better
Sunday, 27 March 2011
What PAs are saying about APA training and qualifications
Friday, 25 March 2011
PA in Parliament
Laura said: “This was not my first visit to the Commons but it was my first as the ‘PA of the Year’ lobbying on behalf of APA and its Members. I enjoyed the exchange with the Minister; he listened attentively and clearly understood the role played by PAs, he thoroughly endorsed and shared our passion for their importance.
The following Housing measures were announced this week.
• Bank levy to fund 250m to help first time buyers buy newly built homes
• New Government-backed shared equity scheme to help 10,000 first time buyers
APA welcome the announcements but encourages the government to introduce reductions in income tax to make more disposable income available to fund housing costs for first time buyers and especially young professionals.
APA
Wednesday, 23 March 2011
APA's Budget Review 2011

Amongst the major announcements was a further 1% cut in corporation tax; moves towards a simplified taxation system; support for first time buyers through the introduction of a shared equity scheme; and likely to be the most popular of the measures, the introduction of a Fair Fuel Stabiliser and an immediate 1p cut in fuel duty.
The statement lacked the drama of the Coalition’s first Budget last June, which set out its intention to all but wipe out the deficit by the end of this Parliament. Its political significance cannot be underestimated however, at a time when public dissatisfaction is rising in line with the rise in petrol prices and inflation and with the Chancellor already under pressure after the 0.6% contraction in the economy in the last quarter of 2010.
APA is generally happy with the proposals made and especially welcomes attention to the needs of new, young homeowners and the measures to support and fund small business.
APA Director General, Gareth Osborne, said: “Given the extremely difficult climate I believe the Chancellor has created an intelligent and pacifying budget with sufficient good news to offer some assistance to many sectors of the economy, without doing anything too rash. All-in-all a pretty this is a fair attempt to maintain a general belief in the Coalition’s strategy for recovery.”
Thursday, 24 February 2011
More women in the boardroom

Gareth said: "Everyone involved in the governance of British firms now needs to step back and recognise that there needs to be a fundamental shift in established perceptions of what a great board member looks like. That is the only way we will ensure we get to and beyond the 20% target swiftly and in a sustainable way.
“Jackie Orme of CIPD put it well when she said that meeting Lord Davies' objectives must be about more than skirts on seats. Board members should continue to be appointed on merit - but the definitions of what constitutes 'merit' has to be revised. We need to get better at drawing from non-traditional sources and the benefits of that approach will extend far beyond getting more women around the table. It holds out the prospect of generating a vibrant new generation of board members, capable of challenging orthodoxy, banishing group think, and generating more sustainable growth for their firms.”
"By seizing this opportunity to challenge established norms, we'll do so much more than just ensuring women are allowed to make up the numbers. Lord Davies has created a platform we can build on - but everyone involved in the governance of our biggest firms now needs to step up and play their part."
Its growth Jim but not as we know it

Although risks remain, the CBI maintains its view that the risk of a double dip recession is low.
Fears of a return to negative growth were heightened by official figures suggesting that GDP shrank by 0.5 per cent in the fourth quarter of 2010.
John Cridland, CBI director-general says, ‘The early estimate for GDP growth in the final quarter of last year came as a surprise to everyone, suggesting that underlying growth may have been weaker than previously thought.’ He adds that next year may bring better fortunes. ‘We must wait and see just how weak it was, and how much was down to December’s bad weather, but we do expect growth in 2011, albeit rather anaemic and sluggish, which will accelerate during 2012.’
APA
Business Advice – SMEs know best

Less than a quarter of business owners (21 per cent) think the government is doing enough to provide sufficient support for those starting a business. As a result, many have resorted to their own desk research to get the information they need, with 40 per cent of respondents relying on internet searches, while 34 per cent mostly look to newspapers, journals and magazines for business information and advice.
Paul Stobart, CEO of Sage Northern Europe, says, ‘The resilience of SMEs in the UK is quite remarkable. Despite red tape, lack of access to capital, and a nervous economic environment, the SME is coming out fighting, determined to invest in and grow their business.”
Gareth Osborne of APA said: “Sage is right to praise small business tenacity but things have always been the same. Government shouldn’t be telling new businesses what to do; it should simply be directing them to appropriate professional bodies. APA can provide all the professional advice PAs need if they chose to start their own business and if they are providing services outside the profession then they should look to other similar bodies for help.”
APA
Friday, 18 February 2011
PAs at the heart of government

Ahead of the launch of its Annual Business Leaders Survey APA Director General, Gareth Osborne, reiterated to Government the important role played by PAs in the effectiveness of every organisation, he said: “Our survey, now in its fourth year, has consistently shown that a great PA can increase a CEO’s personal organisational effectiveness (productivity) by as much as 45%. And, given the huge differential in remuneration, demonstrates why a PA is such a major asset to Directors and Senior Managers. Every leader should have one.”
APA is proactively promoting the significant advantage of PAs, especially to early-stage new businesses, as Government cuts are likely to causes redundancies in the public sector. Gareth, himself an entrepreneur with numerous successful businesses behind him, said: “Most businesses are started by two people, both having a skill or passion for the purpose of the business (two recruiters will start a recruitment agency). As experts in their field they possess the passion to make the early stage business successful and profitable. They work hard and grow and start to recruit specialist staff who need to be managed, and founders progressively find themselves doing less of income generating work and more of the things they are neither trained for nor good at. The solution is easy, one great PA will take all the day-to-day work from them and handle a range of varied and challenging tasks, leaving them free to be the best in their specialist field.”
‘Great PAs Pay’ is a training course recently launched by APA to show Directors how to recruit, train and use a PA for maximum effect. For further details contact training@paprofessional.com
Sickness cheats

In an Absence Management survey (CIPD 2010) it was found that the average level of absence is 7.7 days per employee per year, with nine out of ten employers saying absence is a significant cost to their business.
In launching the review the Prime Minister said: “A short spell of sickness can far too easily become a gradual slide to a lifetime of benefit dependency,” and APA welcomes the weight he is throwing behind efforts to solve this seemingly intractable problem. Employers, government, and voluntary and private sector providers need to work together to do more to stop people falling out of work for long periods.
APA will work closely to ensure any initiatives are fair and even-handed and encourages members to share their views on the matter asap.
APA
Thursday, 17 February 2011
One Lump or Two?

Wednesday, 16 February 2011
Credit where it is due
Pictured are: Debbie Walker (L) and Maureen Davis (R) with ‘PA of the Year’ Laura Richardson.APA has today announced the award of more Diplomas in Personal Assistance (DipPA). The results of three programmes, totalling 11 PAs, were judged earlier this week by a panel of APA Fellows and the successful delegates were informed today.
The Director General, Gareth Osborne, praised all the new Diploma holders for their commitment to career development and hoped that some would go on to enrol for the new PA Degree. Speaking about the Diploma he said: “It is a challenging and rewarding programme and most attendees feel that it will add significantly to their career, the support they give their Boss and the business. The Diploma teaches some state of the art PA tools and techniques and recognises that PAs are managers; managing the business’s key asset, its senior staff. We are always pleased by how well the course is received and work hard to ensure it is relevant and demanding.”
One recent attendee, Mo Davis FAPA DipPA (pictured right) said: “The Diploma has encouraged me to question information presented to ensure correct outcomes are achieved.”
Further information about APA training can be found on the website: paprofessional.com or by emailing training@paprofessional.com.
APA
UK unemployment total rises again

The unemployment rate is now 7.9%, with youth unemployment running at 20.5%.
The number of people claiming Jobseeker's Allowance also increased, by 2,400 last month to 1.46 million.
Prime Minister David Cameron said unemployment, particularly among the young, was "a matter of great regret". But he stressed that it had been a problem for some time.
The number of people in part-time work because they could not find a full-time job rose by 44,000 to 1.19 million, another high since records began in 1992.
"The latest UK labour market figures provide further evidence that the jobs recovery has gone into reverse as public sector cuts start to bite and the faltering economy disrupts business," said APA Director General Gareth Osborne.
Long-term unemployment also deteriorated, with 17,000 more people out of work for more than a year, to a total of 833,000. Other data from the ONS showed that average earnings rose by 1.8% in the year to December last year, slightly down on the 2.1% growth in the year to November. The figures also showed that unemployment fell in Scotland by 13,000, but rose in England, Wales and Northern Ireland.
APA
Tuesday, 15 February 2011
Redundant Britain

The survey of 750 employers indicates that overall employment levels, which have held up relatively well in 2010, are heading for a fall in 2011. The Labour Market Outlook net employment index, which measures the difference between the proportion of employers that intend to increase total staffing levels and those that intend to decrease total staffing levels in the first quarter of 2011, has fallen to -3 from +11 in the past three months.
However, the private sector will continue to generate jobs growth, with manufacturing (+20) and private sector services (+20) providing the majority of the jobs. In sharp contrast, two thirds of public sector organisations (-66) will be looking to reduce the size of their workforces in the first quarter of 2011.
Redundancy intentions have risen to their highest level since the survey began across the whole economy and are highest in the public sector where more than half (52%) of public sector employers intend to make redundancies in the first three months of 2011. More than three-quarters (77%) of local government employers plan to make cuts to their workforces.
APA is mindful of the likelihood that many public sector PAs will be looking for reemployment and has offered help to all Government Departments.
APA
Saturday, 12 February 2011
Qualification are popular with PAs
APA training numbers continue to soar and again it has been asked to add new training dates and locations to its already busy calendar of events for 2011. It has been please to oblige. New dates have been added across the UK; especially for the highly popular Diploma in Persona Assistance (DipPA) – which now acts as an entry level qualification for the new PA Degree (BA & MA) with Middlesex University. There is no better time to train and a great PA will give a guaranteed return on the investment.Contact APA for more details; training@paprofessional.com
Here are some of the recent attendees;
Left - London Diploma Programme (L:R) Hannah Baker, Vina Pancholi, Aisling O’Meara, Paula Clubbe and Dawn Coultard.
Right - Edinburgh Diploma Programme: (L:R) Terri Geering, Aisha Adams, Lorna Campbell, Lyn Macarthur, Phyl Lamont and Maggie Anderson (APA Trainer).
APA
Sunday, 6 February 2011
BA raises fuel surcharge again

From Tuesday, 8 February, passengers will pay at least an extra £12 per journey sector - taking the surcharge to between £75 and £125 depending on flight length and class of travel.
BA said the increase was the result of the rising cost of oil and jet fuel since the last rise in December.
Short-haul flights are unaffected by the changes.
APA
Saturday, 5 February 2011
APA has this week launched its first course designed and developed exclusively for Directors and Senior Managers. Titled “Great PAs Pay” the programme plans to demonstrate best practice and share expertise on how to maximise the potential of a personal assistant and work with her/him as a team.APA Director General, Gareth Osborne said: “In its founding survey APA asked the CEOs of the Top 5,000 UK businesses about the increase in productivity (personal business effectiveness) they attributed to their PA. The averaged response suggested an increase in performance of 35% - a huge result and a fantastic ROI. In working with the 1000+ PAs who have attended our training and qualification programmes we have learned that the Bosses need some direction too and this is our solution.”
On the one day course Directors and Senior Managers will be exposed to a series of unique tools and techniques to assure better use of time, greater adherence to strategic tasks, ways to keep work within the workplace for better work:life balance and how to assign trivia to the trash.
The course will be lead by Gareth Osborne, himself a CEO of both large and small businesses, and he will be joined by notable directors and award winning PAs. He says: “This is not another time management programme this is a detailed psychological evaluation of what will work you every attendee and why. Getting it right will add directly to the bottom line and help reduce the stresses and strains of working life.”
The course costs £499 + VAT and brave attendees are invited to bring their PA with them for just £50 more. They will initially be held in London, Birmingham and Leeds are start in March.
For more details visit the APA website, email training@paprofessional.com or call 0800 107 1030.
APA
Friday, 4 February 2011
Times are still tough but .....

On top of this, more than half of employees report their organisation has either frozen pay (46%) or cut pay (7%). Highlighting the growing impact of spending cuts on the public sector in particular, the survey finds that seven in ten public sector workers have had their pay either frozen (63%) or cut (6%). This compares to 42% of private sector employees who've seen their pay frozen, and 7% who've seen it cut.
There's also a growing sense of realism in the public sector relating to the risk of redundancy. The survey shows that a fifth of all employees (20%) believe it is likely they could lose their job, but in the public sector this figure rises to 31%, up from 25% last quarter. In the private and voluntary sectors, however, redundancy expectations have remained largely static, standing at 17% and 22% respectively, compared to 17% and 23% last quarter.
Gareth Osborne of APA said: "At a time when employees are feeling the effects of financial pressure employers need to deliver consistently high quality leadership and management on the front line. How managers communicate, consult, coach and develop staff is critical. Many leading organisations in both the public and private sectors are already prioritising improving people management capability and employee engagement as they recognise this is central to gaining competitive advantage. These employers are looking closely at how they develop and support managers (including PAs). APA is seeing an increase in PA training this year by companies positioning themselves for recovery."
APA
Monday, 31 January 2011
Guilt free tasty treats needed for the New Year?! A PA to the rescue!

So, I did a little googling, and lo and behold a PA has come to my rescue! The lady in question is Jenna Barclay, who has held arguably one of the most sought after PA positions in the UK- PA to Tamara Mellon, founder of Jimmy Choo! Not content on resting on her laurels, Jenna has now founded her own business- Up Cakes (www.upcakes.co.uk). Jenna is a nutritional therapist in training, and she became frustrated with the lack of products on the market that were free from refined sugar, dairy, eggs and wheat, but still tasted like the 'real thing'. She began experimenting- making cupcakes, brownies, cookies, biscotti, and other sweet treats that could fit into a healthy lifestyle and now her delicious ‘choc bites’ are available online to purchase. Suitable for people with a number of dietary intolerances, and those of you who, like me, has a sweet tooth that won’t stay quiet, but a conscience that wants to stay a little healthy!
Such a brilliant business idea can only be the work of a talented PA!
Laura Richardson FAPA DipPA
UK 'PA of the Year' 2010/11
Banks fail business again

Banking bosses are concerned about targets for lending to weaker businesses, believing such loans may represent a poor investment for shareholders. The news provider said an announcement on the lending programme was expected last week, but negotiations with the banks are now set to continue.
Gareth Osborne of APA said: “The Government has not done enough to force the cooperation of the banking sector. It is time for the Banks to recognise that small business investment is the only way to re-inflate employment and employment is the only long term solution for recovery. Unless they are planning on putting it all on a sure-thing at Ascot (and they tried that strategy with the sub-prime market and lost the lot!) government should toughen up and force the banks to act.”
Speaking to the BBC, Ed Balls, the shadow chancellor said: "At this critical time for our economy and for the prospects of a strong recovery, the banks should be playing their part in supporting small and medium-sized businesses".
PA Pathway
The watch word in business for the coming years has to be: ‘productivity’. With companies looking to employ fewer people or achieve higher output everyone will have to be more effective or work harder. To be more effective requires a serious strategy and enhanced knowledge.
For a PA, one of the best investments for an increase in effectiveness is in training and development and there is no better programme to enrol for than the APA Diploma in Personal Assistance (DipPA). Courses are now running monthly across the UK.
Shown left are some of the latest delegates (L:R) are: Abbie Reynolds, Carol Rockley and Andrew Barrett.
The second suggestion for career-minded PAs is to start a CPD (continuing professional development) regime – see the APA website for more details.
Gareth, APA
Tuesday, 25 January 2011
Tough times for those without experience

Commenting on the Government's plans to expand work experience opportunities, Gareth Osborne, Director General of APA said: "The recent recession has been particularly hard on young people. They are now likely to remain at the back of the hiring queue; as more experienced people cut in front, if they don't gain the opportunities to make them more attractive to employers.”
Research by CIPD shows employers are reluctant to hire from groups where they feel basic job skills, experience and reliability are lacking. Work experience is a perfect way to break the vicious circle of ‘no experience means no job’, and gives young people an opportunity to develop and demonstrate the skills and commitment employers need.
APA is committed to working with government to make a success of efforts to get more people off welfare and back into work, and I urge APA members to go out of their way to make use of the new work experience matching service that the Government and Jobcentre Plus have unveiled this week.
The CIPD/KPMG Labour Market Outlook recently found that:
- 16% of employers exclude 19-24 year olds with few or no qualifications from the recruitment process
- A further 4% exclude people with a history of long-term unemployment
- Younger workers with no qualifications and those with a history of long-term unemployment are deemed to perform worse than other employees
APA
Sunday, 23 January 2011
Petrol prices leap

Average Unleaded prices have risen by 6.2 ppl from 122.1 ppl to 128.3 ppl. Diesel prices have also risen, by 6.6 ppl, from 126.2 ppl to 132.8 ppl. The price difference between unleaded and diesel has risen to 4.5 ppl.
Northern Ireland recorded the highest price for unleaded at 142.9 ppl. Yorkshire and Humberside recorded the lowest price for unleaded at 122.9 3 ppl. Wales and Northern Ireland recorded the highest diesel price at 133.5 ppl. Yorkshire and Humberside have the cheapest diesel at 131.9 ppl. Supermarket prices for unleaded also rose over the month by 6.5 ppl to 126.7 ppl. The gap between supermarket prices and the UK average for unleaded has fallen 1.6 ppl.
The UK has the fifth highest unleaded price in Europe and the second highest diesel price.
APA will be lobbying Ministers on the massive rise in pump prices over the last 12 months and will be asking the Treasury to look again at the need for further increases in duty. Member's views are welcomed.
APA
PA voted Queen of Comedy

Her BBC Two sitcom Miranda - which she stars in and writes - won Best New TV Comedy, and the comedian also picked up the People's Choice Award - chosen by viewers.
Miranda said she was "genuinely thrilled" by her success.
Gareth, APA
Thursday, 20 January 2011
Train now to be ahead of the rest
Shown right are some of the NHS PA staff to recently attend the APA ‘PA as a Manager’ Course; a programme of training designed to help PAs better understand why what they already do is managerial and how to better understand the art of management and employ it for the benefit of their Boss and the business.
Shown (L:R) are: Sue Brown, Sonia Ferguson, Loraine Toynton and Denize Bossley.
So make 2011 the year you establish a PA Career Path and look to APA training programmes and qualifications to enhance your opportunity and reward as we [hopefully] exit hard times.
Gareth, APA
Wednesday, 19 January 2011
Jobless Britain

Gareth Osborne of APA said: “This is not unexpected but what is particularly concerning is the growth of 32,000 in the number of 16 to 24 year olds not in work and resulting in an all-time high of 951,000 for this age group. The UK is in serious danger of creating a workless generation of young people; without the chance of a job, training or relevant education.
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“With the Government claiming to be pro business, pro growth and pro jobs, we will being looking to it to fuel job creation as a national imperative. With the overall jobless totals set to rise further as public sector redundancies start to bite, it is essential that the entrepreneurial (many small business) sector of the economy be enabled to employ people with the minimum of fuss and associated cost. APA will work with Government to identify and support innovative employment programmes.”
APA
Monday, 17 January 2011
Shared parental leave cautiously welcomed

It has given a cautious welcome to the proposals and will wait to see the detail of how employers will be affected. APA believes the greatest challenge will come from extending the existing entitlement to paternity leave in a way that doesn't increase uncertainty for employers; something it believes should be resisted at all cost.
It believes that the principle of moving towards a more equal sharing of the burden of childcare between mothers and fathers is good. There is no doubt that women are placed at a disadvantage in the labour market by employers' concerns about the likelihood they will take time off at some stage to start a family. If men and women have similar entitlements to leave following the birth of a child, this should go a long way to relieving employers of these concerns.
“This can only reduce the likelihood that women will be discriminated against when they apply for jobs, for promotion or in finally bringing pay-equality to the labour market. But the devil is in the detail and we need to see the full proposal before we give our total support.”
APA welcomes the Government's commitment to extend the right to flexible working to all employees believing the opportunity to work flexibly increases employee engagement as well as helping employees achieve a better work life balance. But flexibility cannot be total. Employers need to be able to plan ahead with some confidence that they know when individual employees will be available. So the proposal to allow fathers and mothers to take parental leave in blocks, for example, rather than all at once, may be a step too far and needs to be looked at carefully.
Friday, 14 January 2011
Training Boom
APA Director General, Gareth Osborne, said: “This is the busiest start to a year for APA so far and we already have places booked on courses throughout the year but this shouldn’t put anyone off from applying. We are extremely versatile and will put on additional course on where demand is high and even bring in extra quality trainers. I am pleased to see that the public sector is not significantly cutting training for its PAs; but I recognise this might be at the expense of other savings elsewhere. The APA Diploma (DipPA) is the most popular programme and, as it serves to give a prior learning exemption for the PA Degree, and adds to greatest value for a PAs career path.”
Shown left are the latest PA attendees (L:R): Esther Burke, Emmanuelle Waters, Chrystal Nagle, Stephanie Young, Rosie Coomber, Jade Mayer and Nargis Awan (actually HR).
For more details about APA training and qualifications visit http://www.paprofessional.com
APA
Tuesday, 11 January 2011
Women should prepare better for return to the workplace

"Start taking action well in advance of returning to work. Speak to your boss and agree roles, responsibilities, work hours and home working arrangements," she stated. "All this can take several weeks, so the sooner you set the wheels in motion the better."
A recent survey by Regus found that the number of firms planning to hire mothers returning to work has fallen radically over the past year. Just over a quarter of small and medium-sized businesses are planning to do so, compared to 28 per cent 12 months ago. The study found that 38 per cent of employers still fear that working mothers may show less commitment and flexibility than other workers. Some 31 per cent of employers believe working mums will leave shortly after returning to have another child.
APA equally advices to prepare, consider all the options that might be suggested and have answers ready. Members can view their rights and other issues in the Members’ section of the website (knowledge Zone, Your Family area).
Gareth, APA
Sunday, 9 January 2011
All change!

The Young Women's Christian Association was originally founded in 1855 and opened a network of hostels for young women who were coming to London for the first time and for Florence Nightingale's nurses, en route to and from the Crimea. In 2002 it changed its name to YWCA.
As a marketeer I know very well that there are some things that should just be left alone. I still call Aviva, Norwich Union and Accenture, Andersen Consulting but I suppose if I was totally right then Brad’s Drink would never have become Pepsi-Cola. But many organisations (including some professional bodies) will freely admit that changing your name doesn’t always revitalise your fortunes. I doubt APA will be changing in the near future; unless Platform 51 start a trend and we adopt ‘Level 97’ to represent the 97% of PAs who are women.
Gareth, APA
Time for the Bonus Ball

I have to say I found the news coverage, including a live interview by Andrew Marr of the Prime Minister, a little premature; because the actual terms of the bonus is not agreed yet according to David Cameron, but it appears that the Boss of RBS is in line for a bonus in 2011 of £2.5 million. This will be on top of his meagre pittance of £4.5 in basic pay.
Now I can easily argue the case for bonuses in business and agree they play an important part in attracting and retaining high achievers but I have to say I find the RBS proposal excessive. APA members have been writing continuously about the role of the Banks and their part in the current economic crisis. Not to mention the vitriolic way in which small businesses blame them for lack of debt (let alone equity) finance. So how can any bonus be justified in an environment, especially where the British Taxpayer is the major shareholder (in the case of RBS around 84%). As one member recently observed: “For every £1 million in bonuses, another 30 fully tax paying employees at the average national wage could be placed in work. And around twice that at the minimum wage!
In the same breath the PM condemned the ‘vast pit of debt’, which was poetic, given that we normally associate vipers with pits and at least two pits (OK, Pitts) have been prime minister. Perhaps its time to fill in the pits and redistribute the bonuses.
Friday, 7 January 2011
Farewell Christmas and on with the serious stuff

It became such a topic of discussion that we extended our survey to all 12 people in the office and even sent out for a control sample of the regular product from the local shop. Unanimously we have concluded that the Christmas-branded biscuits are covered with a blander, less chocolaty and dare we say ‘cheaper tasting’ variant. So the question arises: “Are we being fobbed off with a poorer chocolate but attracted by the well-known brand?” I would be interested to hear the opinion of others; especially as the ‘Great Feast of Chocolate’; aka Easter, approaches.
Aimee Lewis, FAPA
Tuesday, 4 January 2011
APA stamps down on VAT

Sadly this 20% relates to the new rate of value added tax and sounds extremely penal to me and not something that APA accepts without issuing a warning to Government that it will definitely have a negative impact on business; especially small business. Now that being said, we all live in the real world and UKG has few options available to increase its income, VAT is its chosen vehicle and we have to accept it. But we can do something to help new members!
In a meeting between Christmas and the New Year APA decided to take action and reduce its joining fees by cancelling the first year registration element to compensate for the hike in VAT. So, from today (04/01/2011) the three membership grades will be charged as follows: Associate £45 + VAT, Member £55 + VAT and Fellow £75 + VAT.
We hope this attracts potential Members to join the family of APA PAs.
Shelley, Membership Manager, APA
10 New Year Resolutions for PAs

The start of the year is a good time to reflect on your business's progress over the past year and plan how you want your career and business to develop in the coming twelve months. Do you want increased success in 2011 or the chance to enjoy the success you've already achieved more? These are our 10 New Year's resolutions designed to help you strike a better work-life balance, so you can achieve a truly satisfying success in this bright New Year.
- Encourage your Boss to learn how to delegate and then do more of it.
- Help promote your business regularly and consistently.
- Make business planning a weekly event.
- Learn something new.
- Find new business organisation’s or networking group.
- Give something back to your community.
- Put time for you on your calendar.
- Set realistic goals.
- Don't make do; get a new one.
- Drop what's not working for you and move on.
Achieving a healthy work-life balance is like maintaining a good relationship; you have to keep working on it. But if you apply these New Year's resolutions throughout the year, success is more likely to follow!
For a more detailed explanation of these resolutions APA Members can go to the 'You' section in the Knowledge Zone of the Members' Area: http://www.paprofessional.com/index.php?id=857
And an 11th might be: Enter the Hays & The Times PA of the Year Awards 2011 and be rewarded for your success as a professional PA. The Awards launch on 10th Jan 2011 (watch this space).
Gareth, APA
Tuesday, 28 December 2010
A taxing start to the New Year

According to the agency, 40 per cent of small businesses suffer from poor bookkeeping and these are the enterprises most likely to be targeted by investigators. Existing legislative powers will be used to check out 50,000 small businesses, with fines of up to £3,000 likely for those with the most disorganised financial records.
One Accountant has warned that many small business owners find it a "nightmare" trying to keep up with accounts administration. A spokesman said: "One of the difficulties facing entrepreneurs and small businesses is that they may have to keep records for income tax, VAT, capital gains tax, PAYE and so on. Separate penalties apply for each set of taxes so a small business can fall foul of the rules in several areas. Tax inspectors have little understanding of what life is like in the business world, and therefore expect entrepreneurs to keep records in textbook order.
Companies House recently urged businesses with a tax year end date of March 31st to file their business accounts before the December 31st deadline.
APA supports the need for better bookkeeping but will be writing to the Business Secretary asking him to start with a process of better education for business managers (reminding HMRC that few small business can afford the luxury of an in-house finance manager), followed by simplified processes and greater assistance. Gareth Osborne said: “Raping and pillaging small business is massively counterproductive at a time when the economy is dependant on them to employ more staff; especially redundant public sector staff - with financial know-how. We will be lobbying hard for Government to find ways to improve the reporting and payment mechanisms before they start fining every business in sight.”
APA
Sunday, 26 December 2010
The jury's still out
I’m not sure how I feel about the Rt. Hon. Vince Cable MP, Secretary of State for Business, appearing on Strictly Come Christmas Dancing last night. I worry when the serious job of Member of Parliament (let alone Cabinet Minister) is confused with celebrity. I’m not sure I will see beyond the dancer when I next meet him to discuss issues of serious concern to our Members.Still, I have to say it was better than the Dragons' move towards celebrity and especially Peter Jones’s attempt at acting the fool in his shopping trolley adverts. In his case I now see him as a definite contender for Strictly Orchestral, where he can play the buffoon.
I have always said that meeting Government Ministers is like a sparring session in boxing; you try and get a punch in against some pretty fair defending, you work hard to score some points but generally leave feeling like you have gone twelve rounds against a strong opponent. I will have to brush up on my footwork before my next visit to the Department of Business, Innovation and Skills (BIS).
I would be interested to hear what Members think. The question is: Are we human? Or are we dancer? Check out: http://youtube.com/watch?v=RIZdjT1472Y
Gareth, APA
Watch out for hackers over the holiday period

IT security firm Sophos recently outlined the history of Christmas malware and viruses in a blog post, ranging from relatively harmless festive pranks to those you definitely wouldn't want to wake up to on New Year’s Day. The company said hugely destructive campaigns have gradually grown to replace the worms of yesteryear, as malware technology has become more sophisticated. "Criminals absolutely do, every year without fail, conduct campaigns designed to take advantage of people's willingness to search for and click on links relating to the holiday period."
Whether it's going to be through phishing campaigns or sending social engineering emails masquerading as New Year cards, internet users are at risk during this period, they claimed.
They went on to say that apps on social networking sites had "come of age as an attack platform" and are "being extensively abused" due to the ease with which they can be created and uploaded to Facebook. It was noted that it is very easy for third-party developers to create applications and upload them using this website, as the code isn't checked by Facebook before the applications go live.
APA
Wednesday, 22 December 2010
Lack of energy

In a finding which may alarm the so-called Big Six, 33% of SMEs questioned by the Forum of Private Business (FPB) described the level of service they are receiving as 'poor' or 'very poor'. Many cite contractual issues – including the practice of rolling businesses over on to often more expensive contracts with little warning – as being a major gripe.
Just 11% of SME owners believe utilities contracts are easy to understand, while 35% think it is difficult to switch suppliers and 40% feel that contractual terms and conditions are poor. Some 69% believe it is difficult to keep track of contract anniversaries and switching windows, with 31% relying on renewal letters to keep them informed. Meanwhile, 47% of respondents believe they are paying too much for gas, electricity and water.
Ofgem does not have the necessary powers to protect all SMEs and unless proper levels of service and transparency are established which allow businesses to make informed choices, they will continue to suffer at the hands of utilities providers. There is however one glimmer of hope, under Ofgem's new utilities licensing condition 7A, many micro businesses – those with fewer than ten staff members – can have their contract rolled over for just a single year.
APA
Sunday, 19 December 2010
PA Power rules The Apprentice
It is official, the former PA, Stella English, has been hired by Lord Sugar as his latest ‘Apprentice’; proving beyond all doubt that there is no limit to the versatility of someone with professional PA skills.Mother of two Stella (31) will work as a product manager for the tycoon's computer manufacturing film Viglen after impressing Lord S with her determination and dedication.
She is reported to have had an extraordinary and colourful early life in Thamesmead before calming down and rising through the ranks. Stella now lives in St Albans, Hertfordshire with her fiancée.
Stella said: “I think I've been very consistent in everything that I've done. But I think my mistake is that I haven't spoken up for myself. I'm somebody that has to come up with new ideas and I'm constantly driving things. I'm not somebody who needs to be given instruction. I've got the best record in the process for a reason. I've taken a big risk here. I've got a family to support and I've walked away from a job that I do like. Anything I want I will get, I won't let go. That's a passion that enables you to do things that you never thought were possible.'
So Stella offers consistency, creativity, ambition, determination, an ability to calculate and take risks and passion. These are all traits that APA feels makes any great PA stand out from the crowd. Perhaps we can all learn a little from Stella and hope she does well for Lord Sugar and goes onto great things.
APA
A launch pad for entrepreneurs

The organisation said that as a knowledge-based economy, it is vital to produce graduates who are able to contribute substantially to the economy and society as a whole. The Chairman of the NCGE said the types of entrepreneurs that emerge in a technology-savvy world with global competition will come from higher education. Mr Robertson said that an enterprising attitude is needed right across the university system if the right environment in which to nurture the new breed of businesspeople is to be achieved. He added that the benefits of entrepreneurial attitudes extend further than the private sector.
A Deloitte survey published this week showed that 90 per cent of the UK's entrepreneurial businesses expected to grow their revenues in the next year.
Gareth Osborne of APA said: Entrepreneurship in universities can be only be fuelled if you have entrepreneurial lecturers and sadly that tends to be something of an oxymoron. The UK hasn’t yet mastered the art of professional mentoring and would-be-entrepreneurs need proven entrepreneurs (and not necessarily business leaders) to inspire them.”
We have the perfect demonstration of university-educated versus street smart entrepreneur on the Apprentice tonight; let see who wins! Other than Lord Sugar that is.
Gareth, APA
Saturday, 18 December 2010
Self-promotion needed

Suzanne Doyle-Morris, author of Beyond the Boys Club, claimed that women in business continue to be discriminated against. She feels strongly that women remain under-represented on every board across every sector. "People often assume that it is male-dominated fields that have this problem," Ms Doyle-Morris said. "An industry could be well represented with women but the more senior you get, certainly to a board level, you get fewer and fewer women," she added.
She advised women to "get comfortable" with self-promotion; something that is especially necessary when starting their own business, and feels that female professionals should take the opportunity to network with senior staff and board members where possible - even during their lunch break.
Earlier this week, the Confederation of British Industry called for more women to be offered executive roles within UK companies.
APA members should see the Knowledge Zone for tips on self-promotion.
APA
London's stirring

As such, 68 per cent are looking to expand over the next six months, compared to 58 per cent when questioned earlier this year. Some 84 per cent of respondents said they were benefitting from trading in the capital, the highest figure recorded by the survey since September 2008. The wide skills base and talent pool are viewed as being London's most attractive business strengths, cited by 69 per cent of companies. Access to markets was found to be the second most attractive strength, named by 67 per cent of respondents, up from 45 per cent six months ago.
KPMG said it was "encouraging" that after two difficult years for businesses in the capital, optimism levels are starting to return. Businesses are getting back on track with expansion plans now on the agenda. London has an amazingly robust business community who will be instrumental in getting the UK economy moving and putting us back at the top of the global competitiveness table.
Gareth Osborne of APA said: “It is obvious from the London focus of this report that the rest of the country does not yet feel as confident. If the Bank of England holds firm I am reasonably optimistic that business expansion will return in 2011. I am not as confident that the fortunes of the workforce or the unemployed will improve for some time to come.”
Wednesday, 15 December 2010
Defend against the double-dip

APA backs the British Chambers of Commerce claim that the threat of a major setback to economic growth is currently much greater than the danger of a surge in inflation. This was after the Office for National Statistics reported that Consumer Prices Index inflation rose by 0.1 percentage points to 3.3 per cent during November 2010.
Gareth Osborne of APA said: "The marginally higher than expected inflation figures were disappointing, but are still broadly in line with the Bank of England's own forecast and given the dangers facing the economy, we would urge the MPC to persevere with current expansionary policies and maintain low interest rates for as long as possible. We must do everything we can to avoid a relapse."
APA believes the New Year already looks gloomy with VAT increases looming and likely hikes in the price of petrol. Members are asked to feed back unreasonable or exploitative price increases allegedly linked to these and other economic pressures. APA is currently considering its own response and is hoping to find ways to prevent increases being passed n to Members.
Gareth, APA
Monday, 13 December 2010
Year-end working
APA Directors and Staff would like to thank Bloggers and Blog-readers for their involvement, interest and enthusiasm in 2010 and hope you will continue to bookmark this site in the coming year.
For reference, the APA offices will close at 4pm on 22nd December and reopen at 9am on 4th January 2011. During the intervening period emails will be monitored on a daily basis; this will be the best way to make contact.
Seasons greetings from all at APA.
Gareth, APA
Record Year for APA Qualifications
APA is taking bookings for all of its programmes in 2011, from PA Apprentice, for newcomers, through PA Professional, for the more experienced and returning PA, to PA as a Manager and the Diploma. A full list with details of costs, dates and locations is available on the APA website at www.paprofessional.com and then select ‘APA Training’ on the navigation bar.
Pictured (L-R) are: Michelle Luggar, Siobhan Hall, Laura Richardson, Joanna Oldham and Julie North.
APA
