Media regulator Ofcom is aiming to make it easier for consumers and businesses to switch broadband provider, it has been reported.
The watchdog says customers should be empowered in their relationship with internet service providers (ISPs) but, at the moment, the complications involved with changing vendor mean this is not the case. Research conducted by Ofcom found that 45 per cent of web users believe switching ISP is too complicated a task.
Gareth Osborne of APA said, “If the regulators are able to improve the freedom of users then the suppliers will be forced to make prices more competitive and services choices more innovative. Businesses and consumers are likely to change providers as they search for increased value and improved customer service.”
However, industry specialist s feel it will be difficult for the regulator to enforce immediate changes, given that there are two ISPs, and potentially a third in some cases – in the form of landline operator BT - involved in any switching transaction.
"Currently most users perceive that it's a bit of a pain and it's quite difficult to switch providers,” said Gareth “And it shouldn’t be. This is a proactive and commercial essential action and APA will be writing to Ofcom to encourage them to progress their aim.”
The watchdog says customers should be empowered in their relationship with internet service providers (ISPs) but, at the moment, the complications involved with changing vendor mean this is not the case. Research conducted by Ofcom found that 45 per cent of web users believe switching ISP is too complicated a task.
Gareth Osborne of APA said, “If the regulators are able to improve the freedom of users then the suppliers will be forced to make prices more competitive and services choices more innovative. Businesses and consumers are likely to change providers as they search for increased value and improved customer service.”
However, industry specialist s feel it will be difficult for the regulator to enforce immediate changes, given that there are two ISPs, and potentially a third in some cases – in the form of landline operator BT - involved in any switching transaction.
"Currently most users perceive that it's a bit of a pain and it's quite difficult to switch providers,” said Gareth “And it shouldn’t be. This is a proactive and commercial essential action and APA will be writing to Ofcom to encourage them to progress their aim.”
APA
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