Jobs in 2012

“Not a great year ahead for employment,” says Gareth Osborne, Director General of APA on the first day in the office for 2012.

“For PAs this is going to be a difficult year. I strongly recommend staying in their job and only moving when the next one is secure and the contract signed; frankly this is not a time for being too brave. For those who are experiencing difficult times with their current employer, market yourself mercilessly to others and use the team at APA to help. “

“For those currently job hunting: Perfect your CV, modify it specifically for every employer you approach and make sure you say things that inspire. Remember, few great jobs make it to the agency or job board. Real employers have people who talent spot for them (just like football scouts hunting for players) and these people seek out and track talent they want to employ; or would like to employ, when the role becomes vacant. Look out people you would like to work for, write to them and tell them why; sell yourself, you are the best product you have at your disposal.”

“If you register with an agency then make sure they are PA specific and interview them. In this tight market they need to present the best candidates to clients; you need to know you are seen as valuable to them and not just another CV. Remember it is a buyers market.”

“APA members should remember that the organisation is there to help them and people often call us when they are looking for a great PA. Those PAs who are looking for jobs or just interested to shop around should let us know.”

APA