Is it just me or was anybody else’s rugby was ruined on Saturday by the ever present logo of the 6 Nations Championship Sponsor – RBS (the Royal Bank of
I sat and watched in amazement as the RBS logo cropped up on the pitch, the side boards the shirts and undoubtedly on the players unmentionables!
Isn’t this the same bank that last week posted massive losses and previously offered its CEO a multi-million bonus, albeit declined after considerable public pressure? I’d personally be happier if they gave it to Sport Relief!
I am a marketeer and fully understand the need to keep your brand in the mind of customers and potential customers but does a loss-making, publicly owned entity like RBS have to flaunt their financial abuses in the face of the public. There are many small businesses beholden to the Banks that would beg for a decimal percentage of the RBS sponsorship pot to promote their own product or service, increase sales, employ staff and reflate the UK
Gareth, APA
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