I have to admit that this is a personal gripe but I hope there is a message in my madness.If you have watched any TV over the weekend you can hardly have failed to see the usual round of adverts telling us that the massive Bank Holiday Sale ends on Monday; and that it is a once in a lifetime, fantastic value, never to be repeated opportunity to buy something for just £399 that was originally priced at several thousand pounds more!
How gullible do these marketers think we are? Surely they know by now that, if they really did stock the items before the sale, rather than buying them in cheap especially for the sale, we know they must have been mercilessly profiteering from us in earlier times. I bought a jacket recently for £59 and saw it two weeks later for £29 and felt very cheated.
But this weekend I’ve seen the best so far! We are use to wonderful statements like “For less than £500” – which actually means £499 but over the last couple of days a well known catalogue store has advertised a fridge freezer “For less than £256” - when the price was £255.99. I just found that an irritatingly ridiculous statement. Why not round it up guys and say “For just £256” – it uses one word less and is far less cynical. Can APA start a campaign to outlaw the Devious Penny?
Sarah Tiddy FAPA
1 comment:
Hi Sarah,
I think there are lots of people who get wound up by these cynical sales mesages. My favourite is 'Sale must end on Monday', which means: So we can start the next one on Tuesday! And they pay people thousands to sit around and think these things up.
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