Ed Dawson, editor of Broadband.co.uk, said that despite the recession heightening the need to reduce expenditure where possible, 50 per cent of web users have not switched provider during the last four years. Consequently, they will be paying the same rate for the service, he suggested, despite the many advances made in the industry during this time. He added: "They get stuck on a tariff, and can find they are paying twice or sometimes three times as much as they could be. They also end up with slower download speeds because they signed up to a cap four years ago. Download limits are generally more generous." He suggested that it may not even be necessary to switch to secure a better price, as simply negotiating an improved deal with the current provider may suffice.
According to a Consumer Choices report, the average cost of broadband has fallen by at least 37 per cent and the average speed has increased by at least 700 per cent over the last four years.
It's well worth asking if this has been considered in your business, it could be a considerable saving in difficult times.
Gareth
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