Electric time for APA

August has been a highly charged month for APA with more PAs joining in one week than ever before. This comes as a result of the major email campaigns by Totaljobs and reed.co.uk who jointly sent messages to over 300,000 of their registered users, promoting APA membership as an essential element for career progression and job hunting.

Colin Minto, APA Technology Director and brain-child of the initiative said, “This campaign has exceeded our wildest dreams and put the name and objectives of the Association firmly in the minds of PAs across the UK. This is an ongoing relationship and we will see many more joint activities rolling out over the autumn months. We have an ambition to exceed 100,000 members and become part of the elite of professional bodies by 2011 and recent marketing drives have certainly set us on that journey.”

The results of the APA Annual Business Leaders Survey 2009 are expected within the next two weeks and we believe there will be some dramatic results; again proving how important the role of PA is and continues to develop. Watch this space.

APA