Companies without an acceptable Social Media policy in place are flirting with calamity, it has been claimed.
The managing director of the Association for Information and Image Management (AIIM) Europe, said collaboration without governance is "a recipe for disaster". He was commenting on a new report from Gartner, which claimed that social networks will replace email as the primary vehicle for interpersonal communications for 20 per cent of business users by 2014.
AIIM advises companies to put a policy in place stating that contributions to non-company websites are the personal responsibility of employees and do not reflect the company's views or attitudes. This protects the company and allows it to deal with any "indiscreet" member of staff within the terms of its disciplinary procedures.
Colin Minto of APA said, “It’s simply a matter of common sense, with a policy you can detail what is acceptable when using the social media channels and what isn’t. How else can you expect staff to know? There are enough horror stories out there to make Company Directors recognise the importance of this action but sadly too few are going the extra mile and creating a policy.”
APA Members can find sample Social Media and Blogging Policy documents in the Knowledge Zone of the website; Members Area/Knowledge Zone/PA Best Practice Guides.
APA
The managing director of the Association for Information and Image Management (AIIM) Europe, said collaboration without governance is "a recipe for disaster". He was commenting on a new report from Gartner, which claimed that social networks will replace email as the primary vehicle for interpersonal communications for 20 per cent of business users by 2014.
AIIM advises companies to put a policy in place stating that contributions to non-company websites are the personal responsibility of employees and do not reflect the company's views or attitudes. This protects the company and allows it to deal with any "indiscreet" member of staff within the terms of its disciplinary procedures.
Colin Minto of APA said, “It’s simply a matter of common sense, with a policy you can detail what is acceptable when using the social media channels and what isn’t. How else can you expect staff to know? There are enough horror stories out there to make Company Directors recognise the importance of this action but sadly too few are going the extra mile and creating a policy.”
APA Members can find sample Social Media and Blogging Policy documents in the Knowledge Zone of the website; Members Area/Knowledge Zone/PA Best Practice Guides.
APA
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