Thursday 18 April 2013

Craving inspiration and leadership


Britain’s female workforce is craving inspiration in the workplace to empower them to break away from traditional expectations, according to new a new study on flexible working released by O2.

As the role of women in the workplace becomes increasingly more prominent, the research reveals differences in the way that men and women like to work and the things that motivate them when it comes to job satisfaction and well-being.

Women want to be inspired by their environment and leaders, rating an inspiring working environment and clear leadership as more important than traditional benefits, such as healthcare or a pension — compared to men, who place more importance on these.

Women also want their bosses to do more to empower them in new ways of working. More than half say that their boss should make it clear that working flexibly won’t have a detrimental effect on their career (56%) and make them feel more trusted to work from home (52%), compared to less than half of men who say the same.

“The digital world offers huge opportunity to suit the demands of different people in the workforce — whether through flexible working policies that empower staff to shape their own working day, to creating an inspiring workplace that breaks down barriers across teams. To create a truly flexible working culture, actions speak louder than words — and employers must lead by example to ensure that every member of staff feels empowered to shape their own definition of the 9 to 5,” Ben Dowd, O2 Business Director, commented.

APA supports the call for employers to liberate their workforce to maximise their own work effectiveness. An inspiring environment and great leadership are at the heart of the APA Diploma in Personal Assistance (DipPA) and support a PA role in that culture.

APA

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