Thursday, 12 November 2009

Dragon's eye view

APA's recent Business Leaders Survey has attracted considerable interest and reaction and it was good to hear from Charlotte (PA to successful Entrepreneur and Dragons' Den participant Deborah Meaden) who gave us the following quote from her Boss:

"It comes as no surprise that in a [APA] survey of 5000 businesses, leaders agreed that having a PA increased their effectiveness significantly. A well organised PA who understands goals and priorities is constantly making decisions on which information and contacts are passed through and what appointments are made. This becomes particularly pertinent when the Boss is regularly out of the office and the importance of having a co-ordinator anchored at the base is paramount. I suspect that bosses who do not believe that having a PA improves their own performance either has the wrong PA or has not yet learnt the benefits of utilising them fully."
Our thanks to Deborah for the quote and to Charlotte for sending it to us. Obviously a great team!
Gareth, APA

4 comments:

Sarah Bradbury, Aventis said...

Good to see APA is attracting the attention of some high profile business leaders.

Deborah is right when she says that any good Boss should recognise the value of a great PA but the notion of them not being utilised correctly is where some will go wrong. A PA is not another piece of office equipment and the relationship must be two-way. A good PA and boss relationship is about teamwork and total synergy.

Tracy Carter FICM, Institute of Credit Management said...

I completely agree with Sarah and Deborah. The PA/Boss relationship is a unique one which requires a high level of trust and communication. A Boss who doesn't utilise and understand this relationship really is missing out on an important asset, and lets not forget the influence that PA's have - I know that having a strong relationship with PA's in other organisations has been very useful in arranging meetings and building successful working relationships between Bosses/organisations.

Gareth, APA said...

Good points and they will be strongly supported by the results of our recent Members Annual Survey, due to be published in mid-December.

We had a very high level of response and results indicate a strengthening of the Boss/PA bond.

Dawn Brewer, Gladiator said...

I don't like Dragons' Den! It amazes me that people aren't better prepared by the production company. Nobody should be encouraged to put their dreams and aspirations on line in front of a group of surprisingly successful, antisocial, know-it-alls without adequate prepareation. But then I guess it wouldn't make good television would it - or am I being cynical?

I think they might as well use real Dragons' or Lions and then it would even more Gladatorial!!!!