Saturday 18 December 2010

Self-promotion needed


Women who want to climb the professional ladder need to get comfortable with endorsing their own skills, it has been claimed.

Suzanne Doyle-Morris, author of Beyond the Boys Club, claimed that women in business continue to be discriminated against. She feels strongly that women remain under-represented on every board across every sector. "People often assume that it is male-dominated fields that have this problem," Ms Doyle-Morris said. "An industry could be well represented with women but the more senior you get, certainly to a board level, you get fewer and fewer women," she added.

She advised women to "get comfortable" with self-promotion; something that is especially necessary when starting their own business, and feels that female professionals should take the opportunity to network with senior staff and board members where possible - even during their lunch break.

Earlier this week, the Confederation of British Industry called for more women to be offered executive roles within UK companies.

APA members should see the Knowledge Zone for tips on self-promotion.

APA

1 comment:

Sarah Tiddy FAPA said...

I was glad the CBI has backed the call for more women to be given executive roles but I doubt they mean with a career path to the boardroom and beyond.

I believe APA should be tackling the issue of male domination of the boardroom and going to see the new Deputy Business Secretary; Erin Boag!