Monday 31 January 2011

Guilt free tasty treats needed for the New Year?! A PA to the rescue!


So we’re still in January (just), everyone’s favourite month for detoxing, dieting and generally shunning all the indulgences that we enjoyed so shamelessly in December! But I find that as we near the end of this tough little month, the cravings for treats become harder and harder to silence, yet the guilt at not being able to quite make it to February 1st is also hideous! This year I decided I needed to hunt out treats that were NOT a.) yet another piece of fruit, or b.) a ‘low cal’ version that frankly has such a long list of artificial ingredients that you wonder whether the full fat version might actually be better for you and c.) the full fat version, (not until February at least!)

So, I did a little googling, and lo and behold a PA has come to my rescue! The lady in question is Jenna Barclay, who has held arguably one of the most sought after PA positions in the UK- PA to Tamara Mellon, founder of Jimmy Choo! Not content on resting on her laurels, Jenna has now founded her own business- Up Cakes (www.upcakes.co.uk). Jenna is a nutritional therapist in training, and she became frustrated with the lack of products on the market that were free from refined sugar, dairy, eggs and wheat, but still tasted like the 'real thing'. She began experimenting- making cupcakes, brownies, cookies, biscotti, and other sweet treats that could fit into a healthy lifestyle and now her delicious ‘choc bites’ are available online to purchase. Suitable for people with a number of dietary intolerances, and those of you who, like me, has a sweet tooth that won’t stay quiet, but a conscience that wants to stay a little healthy!

Such a brilliant business idea can only be the work of a talented PA!

Laura Richardson FAPA DipPA
UK 'PA of the Year' 2010/11

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