APA has this week launched its first course designed and developed exclusively for Directors and Senior Managers. Titled “Great PAs Pay” the programme plans to demonstrate best practice and share expertise on how to maximise the potential of a personal assistant and work with her/him as a team.

APA Director General, Gareth Osborne said: “In its founding survey APA asked the CEOs of the Top 5,000 UK businesses about the increase in productivity (personal business effectiveness) they attributed to their PA. The averaged response suggested an increase in performance of 35% - a huge result and a fantastic ROI. In working with the 1000+ PAs who have attended our training and qualification programmes we have learned that the Bosses need some direction too and this is our solution.”

On the one day course Directors and Senior Managers will be exposed to a series of unique tools and techniques to assure better use of time, greater adherence to strategic tasks, ways to keep work within the workplace for better work:life balance and how to assign trivia to the trash.

The course will be lead by Gareth Osborne, himself a CEO of both large and small businesses, and he will be joined by notable directors and award winning PAs. He says: “This is not another time management programme this is a detailed psychological evaluation of what will work you every attendee and why. Getting it right will add directly to the bottom line and help reduce the stresses and strains of working life.”

The course costs £499 + VAT and brave attendees are invited to bring their PA with them for just £50 more. They will initially be held in London, Birmingham and Leeds are start in March.

For more details visit the APA website, email training@paprofessional.com or call 0800 107 1030.

APA