I have a bit of a history for criticising Peter Jones; the High Dragon, for his infatuation with his own celebrity status. I particularly damned his advert for ‘Money Supermarket’; where he was seen riding a shopping trolley around a store shouting ‘wheel’, A crass, ego-fuelled exercise and unworthy of his business expertise and status as an entrepreneurial role model. But things have changed.
At last I am pleased to be able to praise the jolly giant for his sympathetic handing and the easy, professional style he brought to interviewing Michelle Mone OBE (and Richard Reed of Innocent) this week on his new BBC2 programme. It was genuinely inspirational, informative and insightful. Now that’s more like it Peter.
Gareth, APA
(Image courtesy of the Daily Mirror)
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