Singapore summation

APA Director Laura Richardson FAPA of Elexon Ltd recently flew out to Singapore to take part in the UNI Strategic World of Executive PA 2012 Conference (18-20 April 2012), and was part of a speaker line up that also included two very well-respected and award winning PAs - Victoria Darragh FAPA of Hays and Karin van Peursen from the Netherlands.

Victoria presented on the importance of networking; she gave an insight into how she set up the award-winning Hays PA Network and Karin spoke about the PA profession in the Netherlands. Laura shared her own views on the different roles top PAs perform and, from her own experience in marketing roles, the similarities between a brand manager and executive personal assistant.

The conference attracted some of the very best PAs from all over South East Asia and Australia who have reported gaining great value from their association with their European peers.

APA Members can see Laura’s full report in the forthcoming members’ e-newsletter.

APA