Monday 25 May 2009

What is your credibility worth?


If I said that for less than £5 per week APA membership could dramatically improve your credibility as a Professional PA would you listen? If I said it would actually cost you little more than £1 per week would you join? And in many cases your business will pay for your membership because it is tax deductible as a professional subscription.

This is the new message we are using to promote APA to these thousands of PAs who are not yet Members and we are developing the messages that support this claim so that PAs can help elevate their status within the business and become seen, as they should be, as Managers; of time and the most valuable asset any business possesses – Its Directors.

APA is already being seen as the professional representative of this uniquely influential body of people and is consulted alongside organisations representing lawyers, accountants, directors and managers. Our ambition is to grow more and we need your help. If you read this blog (or are a Member of the Personal Assistants Community) and are not a member yet then apply to join at
www.paprofessional.com or encourage friends and colleagues to join. We will even incentivise you for every new member you recruit.

APA is going places, join us on the journey.


Gareth

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