“Blondes are dyeing their hair to be taken more seriously amid recession job fears” or so says the Daily Mail in an articled by an unnamed reporter today (17th March 2009).http://www.dailymail.co.uk/femail/article-1162665/Blondes-dyeing-hair-taken-seriously-amid-recession-job-fears.html
Blonde women are dyeing their hair brown - to be taken more seriously in the office.
One in three female employees with light-coloured hair has followed in the footsteps of Scarlett Johansson and Black Eyed Peas singer Fergie by adopting a more sober shade. Researchers also found 62 per cent of people think brunettes look more professional than blondes in the workplace.
Dan Hadley of Superdrug, which commissioned the study, said: 'The current economic climate is obviously making women take more care with their appearance at work, even down to their hair colour. 'The study shows brunettes do seem to be taken more seriously in the work place which is causing a rise in fair headed women darkening their locks. 'It's incredible how changing your hair colour can alter people's perception of you as well as making you feel more confident too.'
A large percentage of fair-haired women believe their hair colour has held them back in their career in the past. The study revealed 31 per cent of blonde women have gone brunette to appear more intelligent in the office. It also emerged 38 per cent of fair-haired women believe their hair colour has held them back in their career in the past.
And those who have changed hair colour reckon it has paid off with 38 per cent believing they have been taken more seriously by their boss. The survey of 2,500 women also revealed that almost a quarter have even been given a promotion.
So what do you think? Is it true or just another Chemist selling hair colour?
Shelley
4 comments:
If 31% of blondes have gone brunette for advantage in the office, where is the corresponding figure for the number of brunettes who have gone blonde for the same (or other :-) reasons?
And if 38% believe being blonde has held tham back, does it infer that the other 62% were all promoted?
I bet the man who wrote this begged his editor to refer to him as an 'unnamed reporter'!
I speak as a bruno-blonde-redhead.
Who writes this rubbish?
Sorry, not the APA Blog - that's brill - but these stupid surveys that get so much coverage in the press. Do people really think we believe them?
I'm with Sue on this and was just reading the Blog when her reply popped up. Can we write to SuperDrug and ask how much they spent on this research?
Actualy, it has just made me think about how much all the health and beauty care companies must spend on promoting their products to us and how much cheaper they would be if they didn't.
Watch this space Heather. I will see what I can do!
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