Brand Value; how do you measure yours?

As a marketer I would always suggest that brand value, like any asset, is hard won and easily lost; and Gerald Ratner - the former jeweller - knows only too well, but few businesses (especially smaller ones) really articulate the value of their Company as a brand.

My question is does yours? How does it define these values? And what value does it generate in return?

Perhaps someone would even like to quiz me on the brand values of APA; we do have them and are working hard to continue their development.

Gareth

Brand Value is defined as; the amount that a brand is worth in terms of income, potential income, reputation, prestige, and market value. Brands with a high value are regarded as considerable assets to a company, so that when a company is sold a brand with a high value may be worth more than any other consideration.

And if you want to see some UK Superbrands then go to: http://www.superbrands.uk.com/