Sunday 21 June 2009

Call me a Donut [Doughnut]

A useful new website has recently been launched in a joint venture between Google and Royal Mail offering specialist marketing advice to small businesses across the UK. They have joined forces to establish Marketing Donut, which includes promotions and advertising tips from sales and public relations experts.

The site's developers say it has been launched in response to demand for "high quality, free advice" covering all aspects of marketing. Practical information on improving techniques will be offered, in addition to videos and tools designed to help companies improve the quality and effectiveness of their output.

Tim Rivett, Royal Mail's head of small business, said his organisation was committed to services that help companies across the UK grow – such as helping them attract and retain customers through cost-effective and creative direct marketing campaigns. In the current economic climate, small businesses are looking at targeted and accountable ways of advertising their products and services."

According to a new study conducted by the Internet Advertising Bureau, the internet was the only marketing medium to experience growth in 2008.

This information could be worth passing on to those in the business responsible for sales and marketing and make sure you tell them that it was APA that told you.

Gareth

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