Small businesses should be looking to make sales abroad as well as to the home market, according to experts. A new joint drive by the British Chambers of Commerce (BCC) and UK Trade and Investment (UKTI) aims to make firms think about exporting, after research by the bodies highlighted that 58 per cent of companies only export because they were approached by their customers and 19 per cent by an agent or distributor. Commenting on these efforts, Stephen Alambritis, head of public affairs at the Federation of Small Businesses, said that there is "nothing to beat selling abroad as well as to the home market". He added that the benefits of embracing the export market include having a fall back if the home market dries up, adding to business turnover and boosting a firm's reputation.
The BCC and UKTI research also highlighted that half of firms export to specific markets as they already have contacts there, which the BCC states shows companies are not being as proactive as they could be.
APA reminds Members that we do have a small but growing International membership and PAs aboard may have contacts that could be useful when companies are looking to establish a foothold in overseas markets.
APA
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