Sunday 19 April 2009

First Puppy lands book deal

For all those who, like me, thought Bo Obama was definitely ‘one-to-watch’, you will not be surprised to learn that the newest resident of the White House, is already to star in his own children's book. Despite having lived at 1600 Pennsylvania Avenue for only a matter of days, a Virginia publisher has already pounced on the opportunity and announced Bo's first book.

Mascot Books has confirmed that Bo: America's Commander in Leash by Naren Aryal and illustrated by Danny Moore is expected to be in stores next week. The book features Bo enjoying a series of adventures, including stealing the president's letter opener, playing on Sasha and Malia Obama's swing set and pouring green dye into the White House fountain on St Patrick's Day - as well as serving unsuspecting vice president Joe Biden a burger. This comes in the wake of President Obama and his wife announcing earnings of $2.66 million (£1.78 million) last year, the majority of which was earned through President Obama's two books.

So Bo is the first real dog in modern times to turn into a cash cow and Mascot Books has given us all the perfect demonstration of seeing and seizing an innovative opportunity. Well done to them!

Gareth

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